Broadcast News

Bookmark and Share
24/01/2013

Channel 4 To Show UK's First Wedding Proposal 'Advert'

Channel 4 is set to broadcast the UK's first-ever wedding proposal 'advert' during primetime on Valentine's Day.
VeryFirstTo.com and The Moving Picture Company, who created the John Lewis 'Snowman' ad, have joined forces to offer the pre-recorded engagement commercial.
The 30 second features will set back a romantic soul £130,000; that's ten times as expensive as the average wedding in the UK which costs around £16,000.
The 'proposer' can pop the question via animated versions of themselves or green screen the declaration from various scenarios and settings.
Marcel Knobil, founder of VeryFirstTo.com said: "It is all too easy to rely on cliche approaches to declare one's love.
"The marriage proposal is one of the most momentous occasions of a couple's life. This has got to be the most sensational way to mark the moment and make it truly memorable.
"Investing in a proposal through such a remarkable, never done before manner, will result in a marriage offer that will be very difficult to refuse."
Ben Cyzer, head of Creative Strategy at MPC, said: "This is a fun project for us to be involved with.
"We are always on the look-out for challenging and innovative opportunities and we're looking forward to using our expertise in visual effects to really help bring our proposer's message to life."
(GK)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

16/07/2018
Soliton Systems Integrates NDI Into 4-Channel Decoder
Soliton Systems has integrated NewTek NDI® into its 4-channel decoder, HD-View. The decoder will now support additional IP workflows and will be recog
13/07/2018
Production News : Channel 4 Opens New Series Of Puppy School
As training centres for first-time dog owners spring up across the UK, a new Channel 4 series, Puppy School, will invite puppy parents to a bespoke sc
09/05/2017
Production News : Channel 4 Announces New Gardening Show
Channel 4 has commissioned a new gardening show, Down The Garden Path With Dee Hart Dyke (w/t). Dee Hart Dyke is one of Britain's best amateur gardene
02/05/2017
Production News : Channel 4 To Explore Ivanka Trump's Relationship With Father
Channel 4 has commissioned a new one-hour documentary exploring the background of Ivanka Trump, the daughter to US President Donald Trump. Produced by
29/06/2018
Procam And Splice Join Forces To Offer End-To-End Technical Support
Post-house Splice and production rental company Procam have joined forces to offer full end to end technical support and management. The partnership a
29/09/2017
PlayBox Technology Neo Delivers In UK Football
Two of Britain's largest Premier League football clubs have upgraded their broadcast channel branding and playout systems to the latest-generation Air
02/08/2017
NEP UK Selects Riedel's MediorNet MicroN Tech
NEP UK has adopted Riedel's MediorNet MicroN technology for use in a broad range of high-profile live productions. With 26 MediorNet MicroN high-densi
02/08/2017
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
30/03/2017
Proposals Sought For HPA Tech Retreat UK
Proposals are being sought for the main program and breakfast roundtables at the 2017 HPA Tech Retreat UK in Oxfordshire. The session grid is filling
04/09/2017
Polar Graphics Named UK & European Distributor
Polar Graphics has announced that it has become the UK and European distributor for FocalPoint Server. With the partnership, Polar Graphics will provi
23/08/2017
Canon UK Announces Two Senior Appointments
Canon UK has announced a double appointment to its sales team, with Ian Barnard joining as its new Sales Director and Matthew Yates as its Broadcast &
23/08/2017
Tackling The Format Explosion At The Second Annual HPA Tech Retreat UK
The HPA Tech Retreat UK is fast becoming a must-attend event for the cognoscenti of professional content production in Europe, as the US iteration alr
15/08/2017
Studer Appoints HHB As UK Distributor
HHB Communications has been appointed as a UK distributor of Studer digital audio mixing consoles and media routing systems. With a global reputation
18/07/2017
Panasonic Projects Big Things Following UK Rental Event
Panasonic has hosted an event for the UK rental and staging industry, where it showcased the new PT-RZ21K 3-chip DLP projector for the first time in t
14/07/2017
Riedel Communications Appoint New UK Rental Engineer
Riedel Communications has announced the appointment of Daniel Channon as rental engineer. Based in Riedel's U.K. office, Channon will be responsible f