INRIX Launches Digital Media Suite

INRIX has announced the availability of applications to aid the media in the delivery of traffic and travel news.
The INRIX Digital Media Suite provides reporters with a set of easy to use tools and traffic information content that goes beyond typical drive-time traffic conditions to help drivers avoid frustrating delays with unique insight into traffic conditions on all major motorways and local roads including the day's current and expected traffic hotspots and travel times for key routes.
"This opens up a whole new market for traffic reporting," said Nick Simmons, Vice President and General Manager of Media, INRIX. "For the first time, local media have access to turnkey, professional services that deliver valuable traffic insight and inventory with just a few clicks."
The INRIX Digital Media Suite consists of a radio and TV application offering journalists, robust yet simple to use 'drag and drop' traffic report creation and editing tools. By reducing the time taken to gather traffic information, breaking travel news can be broadcast in a matter of minutes.
Through intuitive web-based user interfaces, the INRIX TV and Radio Apps eliminates the time journalists spend scouring multiple sites offering them a complete picture of traffic conditions for their broadcasts that includes traffic speeds and travel times, detailed real-time traffic maps, alerts to delays caused by accidents and other incidents as well as eyewitness reports from the station’s Twitter and Facebook community. Unlike legacy traffic systems requiring stations to buy expensive hardware that is extremely difficult to scale, INRIX TV and INRIX Radio can be activated immediately and scaled to connect with other devices, production facilities or desired coverage areas.
www.inrix.com/media