Sonic pair with Avid to launch Reel DVD LE

At NAB, Sonic Solutions have announced that Avid Technology will bundle Sonic ReelDVD LE with its Avid Xpress DV v3.5 PowerPack digital video editing software and its successive products.
Based on the same Sonic DVD technology that is the standard for Hollywood title production, ReelDVD LE offers the most affordable professional DVD authoring and is designed to bring the power of DVD publishing to nonlinear video editors. The combination of Sonic's ReelDVD LE and Avid Xpress DV software provides producers and editors with the ability to edit analog or DV video, encode projects to MPEG-2, and author compelling DVD titles with motion menus, exciting still and slide shows, multiple audio and subtitle streams, and the confidence of the highest level of DVD player compatibility.
The PowerPack, featuring ReelDVD LE, will be demonstrated in the Avid booth at NAB SL300.
"For many years Avid and Sonic have collaborated to provide professional users with the very best in editing and DVD publishing solutions, and we are pleased to extend our relationship to include Sonic ReelDVD," said Ken Miles, Director of Business Development at Avid.
"Together, Avid Xpress DV and Sonic ReelDVD provide the ideal digital media creation solution for high-quality, advanced DVD title production that is both easy to use and extremely powerful."
Rolf Hartley, Vice President and General Manager of Sonic's Professional Products Group, added: "Avid is the acknowledged leader in providing high-power solutions to the professional video editing industry, and we are very excited to expand our relationship to bring DVD production to their large base of professional video producers and editors.
"With the powerful ability to edit content in the familiar Avid production environment and then publish work in the universally-accepted DVD format, the Avid Xpress DV – ReelDVD bundle is unequivocally a perfect match."
(AMcE)