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Award-winning director joins Addiction

Addiction have announced that award-winning director Michael Baig Clifford has agreed to join their commercials directors' roster.
Having won two RTS awards for his documentary film-making, Clifford has recently started to direct drama. His first short film, 'Bouncer', won a special jury mention at the Edinburgh film festival 2002, together with a BAFTA nomination in 2003.
Clifford said: "I think Addiction are going to be huge. I like their no nonsense approach and the fact that they are very much director led."
Fuzzy Sanders, Addiction's Commercial Rep, added: "Michael is not afraid to tackle real issues and yet can also bring in that humorous element. The BAFTA nominated Bouncer really exemplifies his ability to tell a story."
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