Broadcast News

Bookmark and Share

£100k Games For Film Competition Launched

A major competition to use computer games to promote films launches today (Monday 6 August) created by the University of Abertay Dundee, D-Media and IC tomorrow in association with Lionsgate UK and the BFI (British Film Institute).
Four £25,000 prizes are available in the Games for Film contest. Two prizes are for games which innovatively promote the upcoming theatrical release of two exciting new British feature films the BFI is offering early access to, Spike Island and Smash and Grab: The Story of the Pink Panthers, both of which were co-financed through the BFI Film Fund and are currently in post-production.
The two Lionsgate UK prizes will prototype how games can be used for a film’s cinematic or home entertainment release. The titles available for development for the Lionsgate prizes could include Dirty Dancing, Great Expectations, The Expendables 2, The Texas Chainsaw Massacre 3D and many more films.
Abertay University’s Prototype Fund is funding the prizes and working with the Technology Strategy Board’s IC tomorrow programme and the D-Media Network to deliver the Games for Film contest.
Nicola Pearcey, Managing Director Home Entertainment and New Media at Lionsgate UK, said: “Lionsgate UK is proud to be partnering with D-Media, Abertay University and IC tomorrow in this exciting Games for Film competition.
“The competition will provide a great opportunity for individuals to voice their unique ideas and we look forward to working with the winning entrants to see their prototypes materialised.”
Katie Ellen, Distribution Manager at BFI, said: “We are very excited to be part of this unique opportunity to explore whether innovative, pre-release gameplay can raise audience awareness of independent films and convert this to audience attendance.
“Capitalising on the enthusiasm of the film’s producers and distributors, it’s a great chance for us all to be able to collaborate with the games community, and continue our work supporting new distribution strategies.”
Paul Durrant, Director of Business Development at Abertay University, said: “Games for Film is an incredible opportunity for game developers to try a new, exciting area and to work with two of the biggest names in the film industry, BFI and Lionsgate.
“The Abertay Prototype Fund invests in launching new companies and testing out business opportunities in interactive media. Games have huge potential to help other creative industries like film reach an audience in new ways, and we look forward to receiving very high quality applications for this exciting contest.”
Gina Fegan, founder D-Media Network, said: “Working with film and games for many years watching the sectors converge, I believe this is the time to test business models that connect these vibrant industries. The support from Abertay and this competition is a fantastic step. Good luck to all the participants!”
Matt Sansam, programme head at IC tomorrow, said: “We’re delighted to launch the Games for Film contest with support from such prestigious film partners. The contest is a groundbreaking way to uncover new talent in games design and to help them partner with the film industry to develop their prototype concepts.”
Games for Film invites applications from UK-based games developers interested in developing new ways of using games to promote films and build an audience.
The first prize for a BFI-supported film will go to the best entry for promoting Spike Island, which is the second feature film from director Mat Whitecross (Mat’s first feature was Sex & Drugs & Rock & Roll, 2010). The film follows 72 hours in the lives of five young lads from Manchester who travel to Spike Island to see their idols, The Stone Roses, play their legendary 1990 gig.
The second prize for a BFI-supported film is for the best entry promoting the theatrical feature documentary Smash and Grab: The Story of the Pink Panthers. Produced by Academy Award-nominated Mike Lerner and Sundance–winning director Havana Marking, the film entertainingly reveals the fascinating underworld of diamond stealing, smuggling and fencing, using innovative and striking rotoscope animation to disguise the thieves’ true identities.
Applications will be judged on whether their idea could be used by other content providers, its market potential, readiness for consumer trial by early 2013, and the potential of the applicant to be developed as a successful content partner for the film industry.
Full information on all four prizes is available at
The deadline for submissions is 20 September 2012.

Top Related Stories
Click here for the latest broadcast news stories.

Disguise Opens New Production Studio In New York City
Disguise has opened a new office in the heart of New York City. Featuring a state-of-the-art virtual production space with both LED and green screen s
Film Council 'To Steer Film Through Recession'
The UK Film Council has launched a three-month public consultation into the most significant revision of its activities since it was created in 2000.
London Celebrates Local Film-making Talent
ITV Local London, ITV’s regional broadband TV service in the London area, is entering into a partnership with Film London, in order to raise the profi
Skills schemes set to boost new talent in London more investment in training and development
Film London today announced the launch of two new rounds of funding schemes to develop the capital’s film, TV and animation professionals and support
UK's Future Film Industry Boost
The BFI today announces the 24 regional partners that will help deliver its pioneering BFI Film Academy Network programme in 2012/13. The BFI Film Aca
Mayor Confirms Funding For Film London
Film London has announced that the Mayor of London will continue to invest in the agency. This commitment of funding ensures the UK capital has a dedi
Mayor Of London Pledges His Support For Film In The Capital
Mayor of London Boris Johnson has held his first meeting with prominent figures from the film, television and production industries. The film summit h
Future Film Skills – An Action Plan
The BFI has launched Future Film Skills – An Action Plan at the House of Commons alongside the Culture Secretary, Karen Bradley, and producer Barbara
Film London unveil blueprint to boost film-friendly Capital
London’s new film and media agency, Film London, has unveiled a variety of measures aimed at making the Capital more film-friendly. BAFTA winning acto
BFI Announces New Film Training
The British Film Institute has announced that new organisation Film Nation UK will deliver a film education programme for 5-19 year-olds from Septembe
BBC and UK Film Council announce new film partnership
The BBC and the UK Film Council - two of the biggest stakeholders in British film - have joined forces to put film and broadcasting at the centre of a
Celebrating The Durability Of Film...
Cinelab London is one of the most comprehensive and accomplished film labs in the UK. Supporting clients who acquire or distribute on film, the compan
UK Studios: An International Success Story
It has often been said that Hollywood is the most recognisable film industry in the world, with hundreds of movies and television series generated eve
Film London 'On Starting Blocks' For Olympics
London 2012 Olympic and Paralympic Games and Film London, working with the Mayor of London and the delivery bodies is putting an infrastructure in pla
UK Film Council Announce Funding And Policy Priorities
The UK Film Council published its new funding and policy priorities from April 2007 – March 2010. The document, Film in the Digital Age, includes the