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08/12/2011

UltraViolet Set For Boxing Day Debut

Technology which bridges single pieces of content to a variety of devices is set to launch in the UK after being successfully deployed in America.
The UK is set to become the second terriorty to roll out the UltraViolet system which sees home movie purchases recorded on an online account. Users will be able to access those movies on other computers, Web-connected TVs, tablet computers and smartphones.
In the US titles such as Horrible Bosses were successfully released using the system and now Ultraviolet will debut in the UK by supplying Final Destination 5 to UK Audiences.
Chris Law, Managing Director, International TV and Digital Distribution, UK and Eire at Warner Bros Entertainment UK, told Adavanced Television that by making Final Destination 5 and all future WB theatrical new release titles UV enabled, the company was offering consumers a simple and more compelling way to purchase, manage, access and share their movie collections digitally.
"This is just the first step, I’m confident we’ll be seeing more and more compatible content and services launching in the coming months," he added.
(LB)
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