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02/03/2011

Panasonic Announces 3D Master Class At Pinewood Studios

As the official Audio and Visual Equipment partner for the London 2012 Olympic Games and with a more than twenty year legacy of Olympic Games sponsorship, Panasonic have announced that they have become the presenting partner of Film Nation: Shorts.
Following the inaugural Film Nation: Shorts awards ceremony of December 2010, the first group of winners from the ongoing London 2012, Cultural Olympiad initiative were set to attend Buckinghamshire's Pinewood Studios for the day.
The competition encourages young film-makers to produce an Olympic themed, short film to enter into a professionally judged competition. Working with Pansonic broadcast professionals and industry leaders, the 14 - 25-year-old competition winners got a hands-on tutorial with the latest range of Panasonic professional broadcast cameras at the filming site of countless British blockbuster movies.
David Bonney, Panasonic UK Advertising & Sponsorship Manager, said: "We are delighted to be presenting partner of the Film Nation: Shorts project which helps support and encourage aspiring young filmmakers. The talented youngsters that won their respective categories at the recent Film Nation: Shorts Award ceremony thoroughly deserved a special prize, and Panasonic is delighted that to facilitate this trip to Pinewood Studios. We hope that they have enjoyed their day and feel inspired by their 3D masterclass to continue creating films in the lead-up to London 2012."
Proceedings began on the morning of February 22 at the Pinewood Studio's Panasonic Experience Centre with a guest speech and Q&A session with Paul Butler and the Sky Creative team who will talk through 3D industry trends and theory behind 3D film capture.
A Panasonic AVSE broadcast product demonstration followed, explaining the equipment and components used in completed scene-to-screen film making. Focussing on professional 3D film-making solutions, including the world's first professional broadcast integrated camcorder - the AG-3DA1, students were educated on the functionality of a range of Panasonic hardware. This included Panasonic's P2 tape-less workflow line-up including the AG-HPX3100 broadcast camera recorder, a range of Panasonic AVCCAM models including the AG-AF101 and Panasonic archiving and mobile monitoring equipment.
Adrian Clark, AVSE General Manager UK & Ireland, said: "The Panasonic facilities at Pinewood Studios are a valuable tool for filmmakers, from professional to broadcast, to explore equipment and work flows in a relaxed and informal environment. The facility helps in supporting the future generation of broadcast industry professionals, not just about Panasonic hardware but about partner technology and the industry as a whole."
Competition-winning students concluded the day with the opportunity to capture and view their own footage at Pinewood Studios on the Panasonic HDC-STD750 consumer 3D camcorder.
(KMcA)
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