Broadcast News

Bookmark and Share
02/11/2010

Rushes Support The Royal British Legion

News Image
Rushes completed colour grading and VFX on The Royal British Legion's TV campaign highlighting their charity work.
Conceived by The Gate and realised by RSA, the TV commercials will run on ITV, Sky and a number of satellite channels.
They highlight the Legion's work with ex-Service people using two case studies to illustrate how they've made a difference to real people while emphasising the need to help the Afghan generation of their armed forces and their families.
First shown is Emma-Jayne Webster, who lost her fiance in Helmand, Afghanistan in September 2009. The ad shows Emma-Jayne laying flowers on her husband's grave, with the strap line: "It's not as painful to put on a poppy."
The second ad feature Mark Stonelake. Mark lost his left leg in Afghanistan and the Legion helped provide essential home improvements and adaptations. In this 30-second ad we see Mark taking time to put on his prosthetic leg, accompanied by the strap line: "It only takes a second to put on a poppy."
Russell Thompson, Director of Fundraising and Special Events at The Royal British Legion, said: "The Gate have produced a commercial that makes it clear that The Royal British Legion is the only charity that looks after all serving and ex servicemen for all of their lives, in a creative and compelling film."
As well as creating the work, The Gate planned and bought the media for the campaign which runs until November 11 and will include the roll out posters nationwide, while being supported by online and local radio activity as well as the commercials.
(KMcA/GK)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

04/12/2023
Channel 4's Ally Castle And Louisa Compton Recognised For Their Outstanding Work
Channel 4's Ally Castle and Louisa Compton have been recognised for their outstanding work at the Women In Film & Television UK Awards 2023, which cel
24/02/2023
Equipson Expands WORK PRO Brand
Equipson has expanded its WORK PRO brand with the launch of SYNTHEA, a new range of multi-purpose amplifiers that are specifically designed for AV ins
20/04/2023
ITVX Officially Hits 1bn Streams Mark
ITVX has officially hit the one billion streams mark, just over four months after the service’s launch on December 8th in 2022. 2022 was ITV's previou
14/03/2024
Triveni Digital's Mark Corl To Share ATSC 3.0 Advancements
Triveni Digital has announced that the company's senior vice president of emergent technology development, Mark Corl, will share ATSC 3.0 advancements
27/09/2023
Imagine Communications Teams Up With Google Ad Manager
Imagine Communications has partnered with Google Ad Manager that is set to transform converged TV advertising. This strategic collaboration empowers b
05/09/2023
Imagine Communications Names New Ad Tech CTO
Imagine Communications has appointed seasoned media industry executive Frank Deo to the position of Chief Technology Officer of its ad tech business.
08/03/2024
Sky Receives Seven Nominations For 2024 Royal Television Society Programme Awards
Sky has received seven nominations for the 2024 Royal Television Society Programme Awards across kids, entertainment, factual and sports programming.
02/11/2023
British & Irish Lions Re-Appoint Sky Sports
The British & Irish Lions have re-appointed Sky Sports as its broadcast partner for the upcoming 2025 Tour of Australia. One of the most eagerly antic
03/05/2023
Short List For The British Soap Awards Officially Opens
ITV has announced that the short list for The British Soap Awards has officially opened. The awards will be returning to ITV1 and ITVX in June 2023. T
02/02/2024
Veset Unveils New Ad-Insertion Platform
Veset has announced the release of its new, seamless ad-insertion platform, Veset AdWise. Veset AdWise is the new in-video advertising solution for li
22/12/2023
TAG Partners With AD Digital
TAG has partnered with AD Digital, a prominent technology solutions provider serving customers throughout Latin America and the US from offices in Bra
08/08/2023
SureFire™ Video Ad Server Now Available On AWS Solutions Library
Imagine Communications has announced that its SureFire™ video ad server is now available in the Amazon Web Services (AWS) Solutions Library. A broadca
15/06/2023
Imagine Communications Publishes 'Connected TV Ad Buying: A Survey of Ad Agency Buyers'
Imagine Communications has published 'Connected TV Ad Buying: A Survey of Ad Agency Buyers', a comprehensive report presenting media companies with va
19/03/2024
Simplestream Launches Its Own SCTYE-35 Marker Inserter
Expanding its already highly developed ad-tech stack, a core component of the streaming expert's frontend framework App Platform, Simplestream has add
03/11/2023
Zygi Kamasa To Launch True Brit Entertainment
Veteran British film executive Zygi Kamasa is to launch new UK theatrical distributor True Brit Entertainment dedicated exclusively to British films w