Broadcast News

Bookmark and Share

NorthernNet Paving The Way

News Image
Leeds Music Trust is set to pave the way in producing the first ever remote World Cup Anthem using only NorthernNet digital technology to help it collaborate with partners over 350 miles way.
With only one face to face meeting, the charity which has helped musical heavyweights such as the Kaiser Chiefs and Pigeon Detectives rise to fame, is helping young talent to set a new technological precedent by producing a full song and video package working solely across a high speed network.
Brand new trio, The Defenders have written the song and are in the recording studios putting the finishing touches to the anthem that is setting the trend in which songs and music videos are produced.
With the film production taking place in Newcastle and final production of both song and video taking place in Liverpool, the three groups have eliminated months of face to face planning and preparation, working solely from their own patch.
The three met on NorthernNet's Northern Knowledge Bank, a website portal where digital and creative industries can build profiles, share information and collaborate on projects. With a shared passion for football and music the groups have formed their own creative supergroup without having to leave their own cities.
The 1GB NorthernNet digital pipeline available in Media Access Bureaux (MABs) across the cities has made it possible, through a high speed and secure platform, for the three to collaborate, enabling a real Northern Anthem to be developed without travelling across the regions.
The pipe was designed to help build a sustainable and powerful digital and creative hub that will help facilitate the BBC when it moves to the North and to encourage the broadcasting company to keep its £400m commissioning within the northern regions.
The full package will be finally brought together in a MAB in Liverpool and distributed online immediately to bloggers and fans who are awaiting the final results.
The collaboration of brand new talent has already impressed music heavyweights such as The Kaiser Chiefs, Pigeon Detectives and Embrace, who are backing the song to be the 2010 Unofficial World Cup Anthem.
Mercedes Clark Smith, Project Director of Northern Net Innovation and Collaboration Project said: "Leeds Music Trust has been using NorthernNet for a while and can see the benefits of security and superfast technology within music production. Using the Northern Knowledge Bank to collaborate on a project with other companies is exactly what we are trying to encourage the region's talent to do. The BBC move to the North is imminent and what Leeds Music Trust has already proved is that the North has the talent and the wiling and now the technology to secure that spend and use it smartly and creatively."
To find out more about NorthernNet, please visit:
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Centre Stage Acquires 10 Shure QLXD24/SM58 Digital Wireless Systems
A.C. Entertainment Technologies has supplied ten Shure QLXD24/SM58 digital wireless systems to Hertfordshire-based staging, lighting & AV hire company
Profuz Digital And PBT EU Confirm Gold Sponsors On Intermedia 2019 Warsaw Conference
Profuz Digital and IABM-member PBT EU have confirmed their status as Gold Sponsors of the Intermedia 2019 Warsaw Conference from 19 – 20 September. Pr
Visix Launches Digital Signage Done Right
Visix has launched Digital Signage Done Right, a weekly podcast focusing on how best to use digital signs for visual communications. The series target
Digital Nirvana Appoints Director Of Digital Development
Digital Nirvana has appointed Ed Hauber as its director of business development. Reporting to Russell Wise, senior vice president of sales and marketi
Production News : Boris Johnson & Jeremy Hunt To Face Off In ITV Debate
ITV is set to televise an exclusive live debate between Prime Minister candidates Boris Johnson and Jeremy Hunt as the campaign to become the UK's new
Visix Releases Version 1.23 Of Axis Signage Suite Enterprise Digital Signage Platform
Visix, Inc. has released version 1.23 of its AxisTV Signage Suite enterprise digital signage platform. The release includes five new widgets, 64-bit O
Veritone To Highlight Digital Media Hub At IBC 2019
Veritone is to highlight Veritone Digital Media Hub™, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an i
ARRI Introduces Digital Encoder Head DEH-1
ARRI has announced a new member to the Stabilized Remote Head family, the Digital Encoder Head DEH-1. ARRI's DEH-1 is the first completely digital enc
Got Lost With Digital Marketing? Get Found. By Those Who Need You.
As a supplier of technology, have you ever had that sinking feeling of reading a competitor's press release of a major project that you never knew of?
Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
The Sound of Silence: The Art of Using Music
We all know how crucial music can be to complimenting your production; indeed without the soundtrack a large chunk of the emotional depth can disappea
Green Hippo Part Of Globe's Biggest Music Show
Green Hippo has announce its appointment as an official 'Technical Event Supplier' for the Eurovision Song Contest 2017. This year's show, to be held
Production News : BBC Announces New Live Broadcast Music Show
The BBC has announced a brand new six-part music series to be broadcast live on BBC One this autumn and featuring the biggest UK and international mus
It's Music To Your Ears
Universal Production Music has a long history of providing high quality music to visual media. Broadcast Film & Video sat down with John Clifford (Man
The Bleeding Fingers Custom Music Shop
Founded in 2013, the Bleeding Fingers Custom Music Shop is a joint venture between Extreme Music and Hans Zimmer's RCI Global, blending the talents of