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13/11/2009

Latens Partners With Middleware Applications Developers

Latens, leading developer of middleware and software-based security solutions for IPTV and cable services, today announced that it has partnered with leading applications developers Accedo Broadband, Cloverleaf Digital, Pleyo and Systemagic to offer certified integrations of applications on the company’s ECO middleware platform.

Accedo Broadband, Cloverleaf Digital, Pleyo and Systemagic are leading application and widget companies that have developed portal-based information applications, games, and various custom services aimed at IPTV and connected-TV operators.

Latens has partnered with these companies to offer certified integrations of their applications with Latens ECO middleware. This provides telco and cable operators developing IPTV with greater choice and scope of applications to deploy in their IPTV service, improving Quality of User Experience and differentiation of their TV offering.

Latens ECO middleware with pre-integrated software-only CAS supports telcos’ and cable operators push into advanced IPTV service offerings, allowing them to offer IP-based video control and transfer capabilities, such as Over-The-Top (OTT) video and TV Anywhere, while ensuring content security across multiple viewing devices.
Latens ECO can help operators cost-effectively monetise and deploy advanced IP services providing them with the state-of-the-art technology they need to effectively compete.
“These partnerships give Latens the opportunity to offer telcos and IPTV operators greater freedom of choice, allowing full customisation of their TV service to fit their business model and give viewers what they want,” says Phil Cardy, Latens Product Marketing Director.
“This is a significant development for all telco and cable companies choosing Latens ECO middleware for their IPTV. Not only can these operators be assured that both content and revenue are secure, but they can also incorporate new means of revenue generation into their service, safe in the knowledge that all of these applications are fully compatible with Latens middleware.
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Accedo Broadband provides the largest available application store for IPTV and Connected TV containing, for example, IPTV games, quizzes, puzzles, video art, comics, karaoke, lifestyle, niche sports, weather, social media and communication services.
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Cloverleaf’s games, localised news and information, and community generated content tools offer advanced, two-way interactive services providing the exciting differentiation that IPTV promises while increasing customer satisfaction through frequent usage.
Pleyo is a web enabler for CE devices, providing an embedded and optimised web browser based on Webkit (Apple) with extensions like Widget engine, 3D extensions, HbbTV support, and comprehensive tool-chain of production for best web-browser performance, quality and standard compliance.
Pleyo also provides a Widget farm included into a device-aware Web-services platform. This web eco-system for CE device is available for hybrid or IP set-top boxes and TV sets, as well as mobile phones, portable media players and any other internet connected device.
Systemagic provides interactive-TV (iTV) applications that will take the TV experience to a higher level. Live interaction and the flexibility of the company’s TV applications transform the television into a powerful communication tool. Systemagic also offers a constantly growing number of games and entertainment titles.
(KMcA/BMcC)
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