Rain Dance Digital Marketing

Rain Dance provide Digital Marketing services for broadcast technology and video surveillance companies. Rain Dance can help organisations with their online brand awareness and inbound lead generation that can complement their existing in-house marketing activities. This purpose is to generate new broadcast and media production customers that were previously inaccessible or unknown, at a global level.

Digital marketing promotes “inbound lead generation”, meaning customers will contact you when they are ready to buy, rather than having the sales team go through the painful and tedious exercise of cold calling, or for the company to continually spend huge amounts on exhibitions.

Rain Dance’s main speciality is content writing, which can include blogs, white papers and press releases, as well as enhancing their customers online presence with distribution of content via specialised news portals, media portals and social media. It is not enough just to post content on your own company website.

It is considered that 84% of buyers will go online to research products before they buy – as an organisation it is important that technology companies are found above their competitors and that branding is compelling and content is well written and professional. As a video-technology manufacturer, most opportunities are won at the beginning of the project, where they can influence a decision-making process and buyers’ journey.

Rain Dance can help with Search Engine Optimization (SEO) for broadcast companies by ensuring that content that is distributed also includes researched keyword links. This enhances your Google organic listing, giving higher rankings when potential customers come to research companies for specific projects or opportunities.

The people at Rain Dance have a technical, sales and marketing background and understand media workflows. They can write content from Ingest to Playout, including encoding, post-production, storage, MAM, live production, contribution, IP workflows, NLE, OTT and video surveillance. They can write technically or commercially, depending on the persona of the intended audience. But they can also advise on digital-marketing strategies as well as using marketing-automation tools, such as HubSpot, to streamline marketing processes.

The services are low cost and an engagement can be done on a per-article basis or on a fixed monthly fee with agreed deliverables.

Get found today – use Rain Dance and generate new customers who are looking for your technology right now.

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