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28/04/2009

Latens Continues Growth With Key New Appointment In South Asia

A leading provider of software Conditional Access and Middleware for Pay TV, Latens, has announced the appointment of Rahul Nehra to the newly created role of Regional Director, South Asia.
The appointment reflects Latens' continued growth following its success in providing industry leading solutions for digital Pay TV and, in particular, the company's commitment to the developing Asian market.
Mr Nehra will be responsible for the overall sales and services of Latens in South Asia, and play an important role in developing the company's sales strategies and new business initiatives, while helping customers to capitalise on the substantial benefits of Latens' emerging TV technologies.
Alex Borland, Director of Business Development, said: "We are pleased to welcome Rahul on board as Latens moves into its next phase of development and growth. Rahul brings extensive knowledge and experience of the Pay TV environment and has been influential in propagating the cause of content protection and conditional access in the South Asia region."
Mr Nehra has built up considerable expertise in the Pay-TV technology business through various positions at Tata Unisys, Hughes Communications, Europe Star and Irdeto, where as Country Manager he oversaw the company's successful regional expansion.
Mr Nehra is also one of the founders of Aura Global Media Corporation and two TV channels, Aarti TV and Tamil Cinemix.
Nehra said: "Latens has already established itself as a serious player in the Indian market, and this is a very exciting time to be joining the company as it continues to grow rapidly.
"Latens software CAS and Middleware bring great advantages in this market, as the innovative software-only solutions mean operators can get the most advanced security cost-effectively.
"I look forward to contributing to the company's already successful business and to help further shape the region's Pay TV market."
(KMcA/BMcC)
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