Broadcast News

Bookmark and Share
03/04/2009

Prime Focus Grades Keira Knightley's Women's Aid Appeal

News Image
Atonement and Pirates Of The Caribbean star Keira Knightley has made a hard-hitting advert for the charity Women's Aid, which campaigns against violence aimed at women and children in the home.
Now, Prime Focus London's (PFL) Tareq Kubasi has graded the appeal which sees the high-profile Hollywood actress Keira Knightley reunited with Atonement director Joe Wright to raise awareness of domestic violence.
The commercial is part of a national campaign, in cinemas and online, in conjunction with a print campaign. In the harrowing two-minute spot, created by agency Grey and produced by Dab Hand Media, Knightley plays an actress returning home from a day on set when she's confronted by her angry partner.
It seems that this is all part of a scripted drama, until the male actor punches her to the ground and repeatedly kicks her as she struggles on the floor.
The camera zooms out to reveal an empty film set with nobody around to hear her cries for help, culminating in the tagline 'Isn't it time someone called cut?'.
Tareq Kubasi, PFL's Chief Executive Officer of Telecine, has worked on many projects with Joe Wright over the years and was pleased to provide the grade on such an important piece.
He said: "Joe is a classic filmmaker so he's not looking for the latest weird grade, he wants it to enhance the story, rather than overpower it. Everything is very naturally lit, these guys have gone into it with a particular vision and you make sure you help that out rather than ride roughshod over it."
Tareq added: "It had to look cinematic, so I kept it very filmic in style. I had to make sure her skin tone was clear throughout and that the spots of blood looked the correct shade.
"You trade those things off with each other so it looks realistic but it's still visible. I found the piece incredibly shocking and very comfortable to work on; it was not easy to watch time after time."
Women's Aid is the UK's key national charity working to end domestic violence against women and children. They support a network of over 500 domestic and sexual violence services across the UK.
(KMcA/BMcC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

19/01/2024
Netflix Acquires Nippon TV's Time Loop Drama 'Rebooting'
Nippon TV has announced that Netflix has acquired the company's multiple-award-winning time loop drama series Rebooting to stream on Netflix in APAC c
03/11/2023
Scality Named An 8-time Leader In The Gartner Magic Quadrant™
Scality has been named by Gartner® as a Leader in the 2023 Magic Quadrant™ for Distributed File Systems and Object Storage, marking the eighth year in
20/07/2023
BST Devices To Exhibit For The First Time At IBC 2023
BST Devices is to exhibit at IBC2023 for the first time with its sister company, nxtedition. The camACE pan and tilt head, which achieves a remarkable
12/02/2024
CVP Announces Exclusive Limitied-Time Sale
CVP has announced an exclusive limited-time sale which is set to be an unmissable opportunity for professionals and enthusiasts alike to acquire top-t
23/10/2015
Production News : BBC '100 Women' Season Returns
The BBC has confirmed that its '100 Women' season is to return for 2015. The season will air this autumn, and aims to highlight women's lives around t
18/01/2023
Pixellot Teams Up With Watford F.C. Women
Pixellot has announced a partnership for the 2022/23 campaign with English football club Watford F.C. Women to deliver innovative video streaming, dat
14/09/2022
Dame Kelly Holmes Joins Loose Women
Dame Kelly Holmes has joined the Loose Women panel. The double Olympic Champion will take part in the award-winning daytime show’s topical and lively
01/08/2022
UEFA And EMG Deliver UEFA Women's EURO 2022 Final
EMG has successfully delivered broadcast facilities, on behalf of UEFA – the Union of European Football Associations – across all 31 matches of the UE
22/06/2022
Clear-Com Sponsors Annual AVIXA Women's Council Breakfast
Clear-Com® was a first-time sponsor of the annual AVIXA Women’s Council Breakfast at the InfoComm 2022 trade show. A long-time supporter of Rise, a gr
07/03/2022
Version 2 Supports International Women's Day
The Version 2 team at the Old Grain Store HQ will today cross hands to show their support for International Women’s Day on Tuesday 8 March.    The pos
04/03/2022
Sony Shines Light On International Women's Day
On International Women's Day this year, Sony is shining a light on the talent of inspiring cinematographers and explores with them how their vision is
08/12/2021
Caton Delivers Women's International Champions Cup
Caton Technology has provided high performance, low latency delivery of games in the 2021 Women’s International Champions Cup (WICC) to enthusiastic a
05/11/2021
The Rise Women In Leadership Report 2021 Launches
Rise has launched of The Rise Women in Leadership Report 2021 in partnership with KTN, the UK's innovation network agency, connecting ideas, people an
02/06/2023
Women In Media Honours Juliane Grosso As Icon Award Recipient
Women In Media has honoured Juliane Grosso as Women In Media's 2023 Icon Award recipient. Each year Women In Media (WiM) presents the Icon Award to ce
12/03/2024
Atlona's Christina Cruzeiro Appointed To AVIXA Women's Council
Atlona, a Panduit company, has congratulated Canadian Regional Sales Manager Christina Cruzeiro on her recent executive appointment to the AVIXA Women