Broadcast News

Bookmark and Share
27/08/2008

Supponor Secures Six Million Euros In New Funding For Sports Advertising Technology

Supponor, a provider of digital billboard replacement (DBR) solutions, has announced the successful closing of its Series A funding round.
The funds will be used for international sales and marketing of Supponor DBRLive, a novel system for precise masking and replacement of on-event advertising content in live sports broadcasts. The system opens up a wide range of opportunities for targeted and localised sports marketing.
The funding round was led by Northzone Ventures, a European early stage venture capital firm, and Conor Venture Partners, a Finnish early-stage technology venture capital firm and an existing investor in Supponor.
The funding of six million euros, a significant investment for a pre-revenue company, will be used to leverage the business opportunities that Supponor DBRLive brings to digital advertising agencies and television right holders. With the new funding, Supponor will launch DBRLive in Europe and the United States.
Juha Ruohonen, Supponor CEO, said: "Television broadcasts of the world's most popular sports events are watched in exactly the same format in highly different markets, whereas advertisers are looking for segmented audiences.
"Billboard ads visible throughout the sporting events create attention values that are manifold compared with ads on commercial breaks. The ability to digitally change the billboard content to best suit different audiences has achieved great interest from both TV rights holders and advertisers."
Björn Stray, General Partner at Northzone Ventures said: "TV rights and advertising slots in sporting events are bought and sold for huge sums of money around the globe.
"DBRLive gives organisers, sports clubs, sports federations and television right holders as opportunity to multiple the value of their events by enabling advertisers to target their messages. We are impressed by Supponor's system and are true believers in its success."
Billboard content digitally changed with DBRLive looks very similar to real physical billboards. Patented software technology calculates the position of the billboards in real time which allows for smooth and exact placing of digital content in live broadcasts.
The system works in both indoor and outdoor events, regardless of weather and lighting conditions, and irrespective of people or objects moving in front of the billboards. The result is a natural-looking billboard that is relevant to viewers in different markets.
Ruohonen said: "There are already several players in the market that produce digital content and place it on top of the television picture. Their offerings typically range from graphics that help viewers follow the event to digital ads that appear on screen independently of physical billboards.
"The unique advantage of DBRLive is that digital ads are placed exactly on top of real-world billboards, which allows advertisers to reach their desired target groups without a risk of being blamed invasive or intrusive."
Supponor, based in Finland, is currently negotiating with several sports event organisers and television right holders in Europe and the United States.
Further information is available at: www.northzone.com and www.conor.vc.
(KMcA/JM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

18/09/2017
Aaton-Digital Unveils Sennheiser Partnership
Aaton Digital has announced a new partnership with Sennheiser, which will see AMBEO technology interface for virtual reality and augmented reality inc
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
16/08/2017
Aaton-Digital And Transvideo's New Products At IBC 2017
Aaton Digital and Transvideo have announced a showcase of new products at IBC 2017. Aaton-Digital will demonstrate the new CantarMini location sound r
05/02/2018
DM Digital Upgrades To PlayBox Technology Neo
DM Digital, a UK-based television channel with a popular following in Africa, Asia, Europe and Oceania, is the latest in a long line of broadcasters u
28/04/2017
Aaton Digital's Wins NewBay's Best of Show Award
Aaton Digital's CantarMini 16 track sound mixer-recorder has been awarded the NewBay's Best of Show Award, presented at the 2017 NAB Show by Pro Sound
28/04/2017
Shure Announces Axient Digital Open Day
Shure recently launched its Axient Digital Wireless System at the 2017 NAB Show and has announced a London-based open day on the 18 May at RADA to sho
25/04/2017
Verizon Digital Media Services Announces Partnership With Levels Beyond
Verizon Digital Media Services have announced a strategic partnership with Levels Beyond, which will see them go to market with a combined solution th
13/04/2017
Danny Hallett Joins Transvideo-Aaton Digital
Transvideo and Aaton Digital has announced the appointment of Danny Hallett as Sales Manager. Jacques Delacoux, CEO of the sister companies, said: "To
10/04/2017
ZOO Digital To Launch Cloud-Based Dubbing Platform
ZOO Digital is to unveil a cloud-based dubbing platform at NAB Show 2017, Booth SL5724. ZOOdubs aims to improve the dubbing workflow for premium telev
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
12/04/2018
Few Lens Optics For Decades, Then Came The Large Digital Sensors
As software takes control of virtually every production and delivery function, cameras and lenses have reached the stage of looking magnificent as the
09/04/2018
Jünger Audio Helps Broadcast Digital Television Trial In Malaysia
Jünger Audio has helped produce a successful live digital television trial in Malaysia, with the broadcast of popular show 'Anugerah Juara Lagu'. The
09/04/2018
Western Digital Unveils Three New G-Technology Data Solutions
Western Digital Corporation has introduced three new professional-grade ultra-fast solutions in its powerful G-Technology® G-DRIVE® and G-SPEED® Shutt
09/04/2018
Cobalt Digital Fills New Vice President Position
Cobalt Digital has announced that Jesse Foster has been promoted to the new position of vice president of marketing and strategic accounts. Mr Foster
22/03/2018
Wazee Digital Archiving Endangered Formats For HBO
Wazee Digital has announced that HBO has begun using Wazee Digital Core to digitize and archive sports content currently stored in endangered videotap