Broadcast News

Bookmark and Share
09/08/2007

Rushes Post New Anti-Drink Drive Campaign

Rushes has posted on a recent new £3 million anti-drink drive campaign, directed by HLA director John Hardwick.
The new initiative focuses on the social consequences of being caught drink driving, rather than previous shocking images of crashes.
Rushes’ Simone Grattarola said: “I have worked with John on many projects and he always brings a subversive take on reality. Here we see a bartender 'transform' into the various people affected by the would-be driver having his next drink. This was achieved all in one take.
"What John and I worked on was helping present each character the actor plays in a slightly different way. Using slight variants in skin tones and constantly darkening the background we achieved a look that heightened the overall intensity of the performance. I used many dynamics in the grade. I used techniques to manipulate the size of the frame, the background intensity, the skin tones all on separate layers so they could change independently, befitting the action of the actor.”
(CL/LC)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

05/10/2017
Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
27/09/2017
Production News : Film4 And C4 Nations & Regions Support New Talent Programme
Independent Scottish film producer Chris Young, has announced plans for a new talent development programme on Skye in May 2018. Young shared his plans
26/09/2017
Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
26/09/2017
SmallHD Unveil Introduce New Reference Monitor
SmallHD has introduced its brightest reference grade monitor to date – the 1703-P3X. Double the brightness of other 17" reference monitors, the 1703-P
25/09/2017
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
22/09/2017
NUGEN Audio Previews New AMB Dolby Module
At the recent IBC Show 2017, NUGEN Audio showcased a beta version of its AMB Dolby Module. AMB is designed to improve workflow efficiency for a range
22/09/2017
BES Demonstrate New Intelligent MDU
Introducing network connectivity to the range of Mains Distribution Units, BES has developed a new intelligent unit for secure remote monitoring and c
20/09/2017
Production News : All 4 Commissions New Observational Documentary
All 4 has commissioned a new observatioinal documentary series called Prison Ink (w/t). Hosted by Tattoo Fixers' tattoo artist Sketch, the 8x11 series
15/06/2017
SMPTE Announce Details Of New Webcast
SMPTE has published details of a free webcast it is to host which will explain the basics of the new SMPTE ST 2110 suite of standards for professional
13/06/2017
New Price Point For Atomos Shogun Studio
Atomos have confirmed a new price point for their Shogun Studio rack-mounted, two-channel 4K/HD recorder and playback desk with dual 7" IPS monitors.
13/06/2017
PWS Unveils New Equipment At InfoComm 2017
Professional Wireless Systems (PWS) is to introduce its new equipment and rental packages at InfoComm 2017, Booth 6881, 14 – 15 June. On display will
12/06/2017
Qvest Media Opens New Hub
Qvest Media has announced that it is to open a new central hub for Northern Europe in Copenhagen, led by manager Peter Thomsen. The company will also