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07/08/2007

FremantleMedia Enterprises Launch TVComedyClassics.com

David Ellender, CEO, FremantleMedia Enterprises (FME), has announced the launch of TVComedyClassics.com, a pioneering direct-to-consumer web portal that will become the digital home for FME’s extensive portfolio of comedy programming.
The website, which launches this month, will host the finest comedy selections from FME’s archives from across the decades, starring some of the greatest performers of all time such as Tommy Cooper, Frankie Howerd, Eric Sykes, Sid James, Penelope Keith and Jim Davidson. Titles available from launch either to download to own or rent include ‘Tommy Cooper Half Hour’, ‘The Howerd Confessions’, ‘George and Mildred’, ‘Love Thy Neighbour’ and ‘Bless This House’ among others with new content being added regularly. FME will also offer consumers additional unique programming such as specially filmed episodes, interviews with talent and other bonus content.
FME’s Pete Kalhan, Senior Vice President, Home Entertainment & Archive Sales commented: “TVComedyClassics.com is a brand new distribution channel for FME and a great way for us to interact directly with our consumers by delivering to them the content they want, when and where they want it. We very much see TVComedyClassics.com as just the first in many programme genre portal websites we will be developing and we’re certain it will be a big hit with comedy fans. With the launch of this website, we’re truly taking home entertainment into the home.”
To maximise the consumer message, FME will carry the TVComedyClassics brand on relevant upcoming DVD releases including five titles that FME will be launching at retail in autumn this year. The TVComedyClassics.com website will also be cross-promoted in each DVD and accompanying PR and advertising campaigns.
FME is currently exploring content opportunities with other independent production companies and is looking to extend the TVComedyClassics brand locally around the world.
TVComedyClassics is powered by Vizumi, the movie downloading service of Arts Alliance Media.
For further information: www.tvcomedyclassics.com
(DS)


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