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31/03/2006

'BIG WIN' for the National Lottery

Sometimes an inspired client will tender a brief to a group of exceptionally talented designers and animators, and the work that emerges is proof of what good casting and minimal intervention can do, when handled with confidence. Studio aka’s astoundingly appealing ‘BIG WIN’ is all that and more.
Commissioned for The National Lottery, via Agency AMV, this beautifully animated 60-second film is a charming way to advertise the National Lottery. The brief to Studio aka by AMV was very simple - ‘a man is given a bag of smiles and he hands them out to everyone he meets’ and the agency were keen that this be developed as an entertaining animated ‘story of generosity’.
The Studio love this kind of simplicity in a brief and BAFTA winning director Marc Craste chose to pick up on this openness, suggesting a route which played to aka’s character design and animation strengths. The resulting film leaps out of the screen, armed with enough wit and charm to set even the saddest toes tapping.
'BIG WIN’ has a design influence that calls to mind some examples of Eastern European art house animation. The characters and their costumes were drawn in detail at an early stage whereas the sets and locations mainly evolved during the pre-viz, with constant design input from various members of the team - especially in the case of the town.
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