Broadcast News

Bookmark and Share

Green Design short is a gas at Framestore design

Screening during October 2005, animated short film 'Hydrogen' has been created by Framestore CFC for Coast as part of their 'Green Design' series.
Commissioned by Mac Mackenzie, 'Hydrogen' was designed and executed by Designer Adam Parry and produced for Framestore Design by Simon Whalley.
'Hydrogen' is a 50 second animated documentary designed to help explain the purpose of the research being carried out at the University of Oxford into the possible use of micro-organisms to separate water into hydrogen and oxygen naturally, with the long term aim of creating a clean, sustainable abundant alternative energy source from the hydrogen.
'Green Design' is the umbrella title for a series of short films that Coast has been creating over the last two years. The films aim to inform people about the range of ways in which new technology is being used to help us live our lives in closer harmony with our planet.
Editorially independent, the series have been commissioned by BBC World, National Geographic Channel, Sky News and Euro News, and go out in editorial time. In addition to creating the only animated episode of 'Green Design', Framestore CFC has also created titles, effects, TK and conforms for the other films in the series.
Mackenzie has worked with Framestore CFC for more than 15 years. "I think that their designers and operators are the best in London," he says simply, "I've known about the great work (Designers) Adam Parry and Sharon Lock have been doing for a long time, and I'd been looking for the right project to bring them. This piece just seemed the perfect match for their talents."
Parry created the film working entirely in Inferno. "We visited Professor P.P. Edwards, who is heading the research programme, at his laboratory in Oxford," recalls Parry, "Mac (Mackenzie) had written the script, and we recorded the professor reading it on DAT. We also took a large number of digital stills – of the professor himself, of his study and some lab images." Parry did a lot of research to ensure that his illustrations of the science behind the project were accurate.
The first week saw the creation of an animatic for the piece, and the following three weeks of intense activity saw the completion of the project. "The look of the piece was certainly inspired by the Ladybird books that we all read and loved as children," says Parry, "They were a model of clarity, and beautifully designed to boot. I think there's a dash of Hitchhiker's Guide in there too."
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Blackmagic Design Announce Accessory For Cintel Film Scanners
Blackmagic Design today announced the new Cintel Audio and KeyKode Reader accessory for its Cintel Film Scanner, which lets customers scan audio and K
New AKA Design Furniture For Composer David Arnold
AKA Design has been commissioned to build a custom composing desk, crafted from crown oak, for talented composer, David Arnold. This will be housed at
Axon Digital Design Celebrates 30 Years In The Broadcast Industry
Axon Digital Design is celebrating 30 years in the broadcast industry. The firm has also announced it will showcase a range of infrastructure products
Blackmagic Design Cameras For Underwater Broadcast
The Micro Studio Camera 4K by Blackmagic Design has been chosen as part of the new VRTUL Live pro underwater stereoscopic 360 system. The system was r
TSL Systems Showcases Project Design Services
TSL Systems has presented its project design services for studio builds at CABSAT 2017, including its recent installation of MBC's new Dubai productio
Colourblind Brought In To Design Lighting And Video On Nicolas Jaar's Tour
A New York based Chilean composer has brought in Colourblind to design the lighting and video on his European tour. Nicolas Jaar's tour made its way t
AKA Design Works With Goldcrest On Refurb
AKA Design has worked with Goldcrest on its new suite of grading, online and sound facilities – part of the new phase of refurbishments at the Soho-ba
Soho Editors Appointed Blackmagic Design's First Certified Training Partner
In April 2017, Blackmagic announced the launch of a new Authorised Training program to be rolled out worldwide and Soho Editors are pleased to announc
Video Design Selects Marshall Cameras
Video Design has selected the latest Marshall CV 343 CS HD mini cameras to a number of high-profile concerts by rock bands including Lower Than Atlant
AKA Design Completes Abbey Road Studios Project
AKA Design has recently completed an installation project at Abbey Road Studios. The company's technical furniture was selected for the studios' three
SkyFall Title Sequence Created By Rattling Stick And Framestore
Commemorating the 50th anniversary of the James Bond film franchise, long-time collaborators Daniel Kleinman and Framestore have teamed up for the fif
Graduate Film Shortlisted For TV Awards
A film made by graduates of the University of Wolverhampton's Video and Film Production course has been shortlisted at this year's RTS Student Televis
Brighton Film School Announce Summer School Dates
Brighton Film School has announced its film summer school dates for 2017. Are you a young filmmaker, aged 15 – 17, and want to work on two or three sh
AKA Design Transforms Studio For Music Production
AKA Design has designed and installed a new suite for music producer, Lee Baron, at his Dorset-based studio space. The new system combines the popular
AKA Design Launches New Website
AKA Design has just launched a new website, featuring its full range of studio and technical furniture along with the latest customer news stories. Wi