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28/07/2005

Pink Film Company transports Ford to 'Summer of Love'

The latest retro Ford commercial from Pink Film Company revolves around a pretty girl and her slightly shy boyfriend celebrating the joys of motoring during the summer of love.
The spot transports the viewer to a beautiful pastoral world where love is free, pollen drifts in the breeze and the sun shines golden on the fields and flowers. Instead of restrictive modern attire, the girl wears a flowing, sixties kaftan and blows effervescent bubbles whilst driving with the wind in her hair. Later we see her become an alluring vixen undressing provocatively in a trickling river under the dappled trees of a wood. The couple playfully romp and all the time the dreamy music plays.
Back to the reality in the car showroom, smiling at each other awkwardly and straightening their clothes – they are not a couple after all, merely a woman on a test drive and the car salesman.
The reprise is a shot of the girl through sunlight under a psychedelic banner “Ford Summer of Love".
Director, Jeff Stark, commented: "It was really good fun to recreate those sixties videos!"
Postproduction work was carried out at Rushes Post Production Facility.
(SP)
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