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29/01/2001

MAVERICK MEDIA COMPLETE COMMERCIALS

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MAVERICK Media Director Nigel Barton crowned a busy year with the completion of two commercials for Italian spirits ‘Sambuca Molinari’ for Leo Burnett.
The comic films, shot on location in Milan, showed the complexities of modern life against the clarity and simplicity of the drink.
The decision to ask Barton to direct the spots was something of a departure for an Italian agency. His realistic, dramatic style is a radically different approach in Italian advertising and may be indicative of a wider change of direction.
Barton said: “The agency were very keen to push this one through, backing us all the way against an initially sceptical client. As we were doing something different I insisted on key members of the production being from the UK, people who I had worked with on similar projects before.”
A key member of the crew was long-time Barton collaborator John Harvey, a DOP who graduated from the National Film School in 1998 the same year as Barton.
Barton said: “Having John around was crucial. As much for his understanding of the style as his always superb camerawork.” (CD)
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