Broadcast News

Bookmark and Share
29/01/2001

MAVERICK MEDIA COMPLETE COMMERCIALS

News Image
MAVERICK Media Director Nigel Barton crowned a busy year with the completion of two commercials for Italian spirits ‘Sambuca Molinari’ for Leo Burnett.
The comic films, shot on location in Milan, showed the complexities of modern life against the clarity and simplicity of the drink.
The decision to ask Barton to direct the spots was something of a departure for an Italian agency. His realistic, dramatic style is a radically different approach in Italian advertising and may be indicative of a wider change of direction.
Barton said: “The agency were very keen to push this one through, backing us all the way against an initially sceptical client. As we were doing something different I insisted on key members of the production being from the UK, people who I had worked with on similar projects before.”
A key member of the crew was long-time Barton collaborator John Harvey, a DOP who graduated from the National Film School in 1998 the same year as Barton.
Barton said: “Having John around was crucial. As much for his understanding of the style as his always superb camerawork.” (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/03/2017
Wild Dream Films Fuels Business Growth With Facilis Shared Storage
Wild Dream Films is a multi-award winning production company based in Cardiff, UK, which has built an impressive reputation working in both the UK and
17/10/2017
Maverick TV Selects Canon For Reality Series
Maverick TV has utilised a Canon kit on the new reality television series Escape for Channel 4. Maverick TV selected a range of Canon's broadcast equi
03/10/2017
Gearhouse Broadcast Makes Two Key Sales Appointments
Gearhouse Broadcast has made two key sales appointments in North America as part of its growth strategy in the region. Based in Gearhouse Broadcast US
10/08/2017
John Cleary Named President Of Joseph Electronics
John Cleary has been named as the president of Joseph Electronics, effective immediately. He takes over the role from owner Yohay Hahamy who continues
06/06/2017
Production News : Channel 4 Commissions 'A Year On The Farm'
A new series – A Year On The Farm (working title) – has been commissioned by Channel 4. The 4x60' series, which is due to air later this year, will ca
17/07/2017
Engineer Kathleen Gray Named RTS Young Technologist Of The Year 2017
The Royal Television Society (RTS) has announced the winner of its annual RTS Young Technologist Award, which is presented in memory of A.M. Beresford
04/05/2017
Production News : Production To Start On 'The First' Later This Year
Production is to begin later this year on a new eight-part drama series detailing the first human mission to Mars. 'The First', created and written by
13/10/2017
Each Year, 4½ Bonus Days With Test Chest
Murraypro celebrated 20 consecutive exhibition years at IBC's Amsterdam Expo with the release of a new version of their rack mounted Test Chest. This
06/09/2017
BT Displays Future Of Broadcasting At This Year's IBC
BT's Media & Broadcast division is exhibiting exciting developments in next-generation broadcast technologies at this year's IBC. The team will displa
16/08/2017
Panasonic Nominated In Three Categories At Gear Of The Year Awards
Panasonic has been nominated for three categories at Pro Moviemaker's 2017 Gear of the Year Awards for Innovation of the Year, Launch of the Year and
15/09/2017
Blend Media Appoints Platform Communications As Global Agency
Blend Media, a leader in next generation immersive video and virtual reality (VR), has announced the appointment of media and entertainment specialist
15/02/2012
NATPE 2012 Posts Year-Over-Year Gains In Key Categories
NATPE, the premier video content marketplace, drew greater numbers in key categories during the 2012 market and conference at Miami's Fontainebleau Re
29/04/2011
Clear-Com Expands Partnerships With Key Italian Distributors
Clear-Com, a global leader in critical voice communication systems, has announced expanding product access to Clear-Com's Italian distributors, Video
01/08/2017
Submissions Open For Music Producers Guild Awards 2018
To mark the 10th anniversary of the Music Producers Guild Awards, organisers are promising that the next ceremony, which takes place in London on Marc
25/11/2014
CueScript Selects Italian Distributor
CueScript has appointed ARET Video and Audio Engineering as its new Italian distributor. Effective immediately, ARET will be responsible for CueScript