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28/06/2005

Mill celebrates client wins at Cannes

Mill London and New York clients have won a variety of Cannes Lions including two golds, three silvers and two bronzes.
The Mill completed the postproduction on a total of 12 commercial spots awarded in Cannes this year.
The first of the two golds in the film category went to the Rexona/Sure Stunt City commercial that features approximately one stunt every two seconds and is possibly one of the most action-packed commercials ever filmed. Directed by Ivan Zacharias, 'Stunt City', agency Lowe London, it is a series of vignettes that depict men commuting to work, the only difference being that in this city it's normal to perform outrageous stunts to get there.
The second gold went to the four viral pieces produced for the new Olympus Digital Camera by Springer and Jacob International. Named Red-Eyed Baby, Cropped Tourists, Distorted Dogs and Blurry Boy the spots are all darkly humorous melodramas, at times even slightly unsettling. In Blurry Boy a woman despairs that a blurred boy is still hanging around her daughter's apartment and her life. In Distorted Dog a woman interrupts a discussion with her friend to say how disconcerted the grotesquely large-headed dogs in the house are making her. A man puts his red-eyed baby in a cupboard so he can't see it, tourists whose heads have been cropped demand their photos, and multiple copies of a dishevelled man wearing a rather ill-judged red bra turn up on his doorstep.
(GB)
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