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25/03/2005

Autodesk re-brands Discreet as Autodesk Media and Entertainment

Autodesk has announced that Discreet has been rebranded as Autodesk Media and Entertainment division.
The division will remain dedicated to providing innovative products and services for the film, video, gaming, and related media and entertainment markets.
The transition of Discreet into Autodesk Media and Entertainment demonstrates Autodesk’s continued commitment to customers it has served for more than a decade. While the dedicated sales, support and product development teams remain unchanged, the brand change signifies the incremental resources Autodesk Media and Entertainment will be utilising to better serve customers. This ensures that the creative toolset from Autodesk Media and Entertainment will stay on the leading edge of product innovation and continue to empower artists to solve their most complex production challenges. Additionally, Autodesk Consulting is extending its organisation by adding a dedicated Media and Entertainment practice.
“When we launched our new corporate branding effort in March, we made it clear that Autodesk is in the business of helping customers realise their ideas,” said Carl Bass, CEO of Autodesk.
“Creating Autodesk Media and Entertainment is more proof that we have a single mission as a company, whether we are serving customers who design our buildings, infrastructure and manufactured products or create the amazing content we see on film, television and video game screens.
" Autodesk is a trusted advisor, and we have the technology to make these customers more creative and competitive as they turn their ideas into reality.”
(GB)
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