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03/12/2004

Inscriber Inca Station 'redefines master control branding systems'

Inscriber, a leading global provider of broadcast solutions, has announced the worldwide release of Inca Station, an innovative channel branding system that offers more sophisticated on-air graphics capabilities with an intuitive interface for easy operation.
Inca Station is specifically designed for master control, satellite uplink and mobile applications for multi-layer insertion of graphics, promotional clips, moving backgrounds, emergency programming, local news and advertising.
Inca Station is the first on-air branding system to offer broadcasters a complete solution to fully address their operational branding needs. Typically, broadcasters require numerous systems to gain the functionality offered in a single Inca Station. Each Inca Station delivers bugs, clocks, crawls, logos, graphics, clips, video and animations to seamlessly combine presentations that are as simple or complex as necessary to achieve branding objectives.
Unique to Inca Station is the powerful ability to show multiple crawls with real-time data from sources such as automated news, sports and financial feeds, and the unique option to integrate a DVE squeeze and reveal effect for maximum impact. Also included with Inca Station is Inscriber’s award-winning TitleMotion for superior title and graphic creation. Inca Station has been designed to quickly create attractive screens that can easily be controlled and modified for even demanding up-to-the-minute local news updates.
Inca Station’s flexible control functions make content insertion and playout seamless while offering almost limitless combinations for compelling on-air branding.
“Inscriber Inca Station delivers a streamlined workflow replacing several other pieces of equipment with a single powerful branding solution. Now a single operator can quickly insert logos, multiple real-time data crawls and activate a DVE squeeze and reveal effect,” said Adam Medri, Product Manager at Inscriber. “Inca Station is the choice for broadcasters seeking to address industry challenges such as delivering content for localisation, branding expanding DTV channels and reducing production costs.”
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