SKY NEWS ACTIVE RECEIVED OVER 335,000 ELECTION VOTES

SKY NEWS’ unique interactive service, Sky News Active, received over 335,000 votes over the course of the election campaign.
The figures demonstrate the popularity and ease-of-use of the voting service, available to Sky digital viewers, which was launched in March this year. The service often received well over five times the votes registered on Sky News’ online service for the same question.
Sky News Active’s flexibility meant that as stories broke, Sky News were able to ask viewers to respond.
When asked on election day, ‘Who did you vote for today?’ 27,000 people responded. At 10.01pm on election night, the results were released – 49 per cent of viewers said they voted Labour, 34 per cent Conservatives, 12 per cent Liberal Democrats, and 5 per cent Other.
Sky News’ Political Editor, Adam Boulton, said: “All the technology worked and our election day poll was interesting - it was only about 10 per cent off. That was a significant experiment for us. I think that will create some difficulties for the opinion pollsters.”

(CD)