Sky One commissions Twofour Productions to follow the launch of ‘easyCruise’

Twofour Productions has won its first major commission from Sky One, to make a series which will go behind the scenes of the development and launch of easyGroup's latest venture, easyCruise.
Filming starts this month on 19 hours of programming which will air on Sky One, Sky One Mix and Sky Travel in 2005.
Twofour will accompany serial entrepreneur Stelios Haji-Ioannou as he sets up his new easyCruise business. The programmes will uncover the secrets of Stelios's success and show how he can take an industry, shake it up and turn it into an exciting, new and affordable experience for his customers - and he'll be making TV stars of his staff and the 180 passengers of the first cruise in the process.
"This is a very exciting project for us," said Twofour's Charles Wace, "as we know that Stelios is keen to do to the cruise market what he did to airlines."
Stelios added: "I am looking forward to working with Twofour and creating a warts-and-all TV series. I think it will be very entertaining and will show the viewing public how we have changed the relatively formal cruise industry into a fun, city-hopping by sea experience"
The team for the easyCruise series, which will be produced from Twofour's London offices, is currently being recruited.
(GB)