Broadcast News

Bookmark and Share


SOHO-based post-production facility, Red have made extensive use of Discreet solutions to provide integrated 2D/3D visual effects for the video of ‘Can’t Get You Out Of My Head’, the first single to be taken from the forthcoming Kylie Minogue album.
The Discreet solutions helped Red create a realistic ‘look and feel’ to the futuristic cityscape in the video.
Production company, Black Dog, asked Red to build backgrounds to designs developed by director, Dawn Shadforth. Needing to employ innovative and flexible solutions to help them meet the tight project deadline, Red made use of their full arsenal of Discreet systems - 3ds max, fire, flame and inferno - in carrying out this process.
Red used fire to layer live action sea, sky and landscape backgrounds in the opening frames of the video. In the close-up of Kylie driving and the night-time rooftop sequences, they employed 3ds max to build and texture simple CGI models that were then imported directly into fire and inferno.
Red also used fire to animate buildings for the video’s driving scenes. In the sequence, which sees Kylie and a troupe of dancers on a concourse with the city in the background, the company used flame to generate the buildings from photographic stills.
The final section of the video finds Kylie on a rooftop in the middle of the city at night. Red pulled 3D models and textures of the buildings into inferno, from where it matched their movement to those of the camera, creating backgrounds and animating light textures within the 3D models to switch the city’s lights on and off in time with the music.
Helping to improve productivity, Red made extensive use of heatwave in the making of the video. heatwave, Discreet’s new infrastructure and workflow environment, integrates the company’s editing, effects and animation solutions as well as third party applications. (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

RED Raven Camera Kit Available Exclusively From Apple Store
RED Digital Cinema has revealed its RED RAVEN Camera Kit is now available to purchase at As RED's most compact camera BRAIN, weighing at ju
Writing A Video Brief
Writing a brief for your video is usually the first place to start when commissioning a video project. This can conjure up images of huge documents pa
AJA Video Systems Releases Desktop Software v13
AJA Video Systems has released its Desktop Software v13 for its KONA, Io and T-TAP products. Additionally, a new KONA IP firmware license option for J
RED Digital Cinema Unveils RED RAVEN
RED Digital Cinema has announced the latest addition to its line of professional cameras, the RED RAVEN. Weighing 3.5 pounds, RED RAVEN is the company
Red Announces New Monstro 8K VV
RED has announced its new cinematic Full Frame sensor for WEAPON cameras, the MONSTRO™ 8K VV. MONSTRO is an evolutionary step beyond the RED DRAGON 8K
Offhollywood Opens East Coast's First Authorised RED Digital Cinema Camera Rental And Service Facility
Leading digital cinema Offholllywood has opened the first authorised RED Digital Cinema camera rental and service facility on the East Coast. Occupyin
Corporate Video Production Is Here To Stay
2016 saw video marketing reach new heights for marketers. 61% of businesses have used video compared to just 34% the year before. You may still have d
New Image Processing From RED Streamlines Workflow
With postproduction seeing increased demand for ultra high definition (UHD), high frame rate (HFR) and high dynamic range (HDR) workflows, post profes
Jon Olsson Selects Core SWX Solutions
Jon Olsson, a professional skier and content creator, utilises Core SWX's range of solutions to help capture high quality content for his vlogs and sk
Red announces appointment to its Board of Directors
Red, the Soho-based visual effects and post-production facility, have announced the appointment of Gary Szabo to its board as Creative Director. Mr Sz
RED To Appear At Media Production Show 2017
RED Digital Cinema has announced that it is to exhibit at The Media Production Show in London next week, 13 – 14 June. At the show, RED will demonstra
Ross Video To Launch New Version Of Ultrix
Ross Video has announced that it will launch a new version of the routing and signal processing platform Ultrix at CABSAT 2018 (Stand ZB5-A40). Ultrix
Band Pro And RED Digital Cinema Announce Marketing And Service Agreement
Band Pro Film & Digital, renowned pioneers of digital cinematography equipment including the ultra-high resolution of Leica Summilux-C PL mount lenses
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
Red TX Upgrades Red 1 OB Truck
Red TX has upgraded its original Red 1 OB to give it 96kHz capability. Both Red I and Red II are equipped with HARMAN Studer Vista 8 consoles, with 96