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29/10/2001

PANGAEA BRINGS CULT TO KIDS

SINCE the completion of their successful US television advertising campaign for glazing consortium CityGlass, Exeter based Pangaea Production & Facility are adding the finishing touches to a TV commercial for the ‘Gladiator’ - a half BMX, half skateboard.
The one-day shoot took place in the picturesque Victoria Park, Paington, Devon. The location, said Pangaea, lent itself to the compositional style of the commercial, and was specifically picked for its diverse range of flora and winding pathways. Pangaea director Karl Lear set out to recreate a Sam Raimi feel to the whole piece. While the cult 80’s spoof-horror director’s Evil Dead would not seem the ideal basis for what is essentially a children’s ad, the gamble paid off. Combining a hero story narrative with outrageous crash zooms, fast-paced editing, and the tribute one-liner ‘Groovy’, Pangaea have shaped a mould-breaking approach to teen-targeted advertising for the latest fad for kids.
Teaming Pangaea up again with special effects outfit Optical Art & Recreation’s Les Street (Event Horizon), the two companies are fast forming a strong production partnership and sound understanding of one another’s strengths.
Combined with an Iggy Pop styled soundtrack the Gladiator Ad will be broadcast mid-November.
(GB)
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