Broadcast News

Bookmark and Share
20/09/2017

Rotolight AEOS – Changing The Way Photographers & Filmmakers Work

News Image
Technology has been driving the creative industries forward for decades – and nowhere is this clearer than when it comes to the art of photography, filmmaking and videography. From developments with cameras and the quality of images, to the evolution of LED lighting and the role it plays in setting up the perfect shoot.

Lighting not only plays a key part in creating atmosphere, mood and tone for a shoot, but it also has the power to streamline the process and allows users, be it photographers or filmmakers, to be more creative.

One of the more recent developments in LED lighting is the AEOS location light, developed by well-known innovator Rotolight. Designed to bring versatility and flexibility to any shoot, the bi-colour LED provides powerful light output with high energy efficiency. It is one of the most portable lights on the market, and its overall combination of cost, versatility and industry-first features, allows users to unleash their creativity in a way no other light can. As a result of its functionality and features, it is ideal for use for both photography and video.

The Rotolight AEOS is lightweight (weighing in at under 1.5kg), ultra-thin (1 inch) and portable. It features integrated aluminium handles – an industry first – that allow photographers, videographers and filmmakers to work more freely and creatively with the light.

The light is already garnering praise from well-known users in the industry. Stefan Lange, visual FX veteran known for films such as Batman, James Bond 'Spectre' and Tomb Raider, said: "The AEOS is exactly the light that filmmakers and gaffers have been crying out for. Integrating the handles into the actual light just adds that dimension of flexibility to it and allows users' to move and manipulate the light quickly and easily in order to get that perfect shot. I can see filmmakers and photographers alike getting great use out of this new light."

One of its key features is that the AEOS does away with the traditional yoke, which typically limits movement of the light to just 30-40 degrees of tilt, limiting control over light spill. Instead it features a ball head that provides a full 360-degree range of movement and 200 degrees of tilt when mounted to a light stand. This makes it incredibly versatile and enables users to achieve lighting setups not otherwise possible with traditional light sources. The ball head is made from solid, high-quality aluminium and can support the full weight of the AEOS with battery and barn doors mounted, at every angle.

World-renowned celebrity photographer Mark Mann has also been impressed: "As a photographer who's being asked more and more to shoot video and stills at the same time, Rotolight has really improved my work flow. I find that especially in a situation like where I have a really high turnover of people I need to have reliable equipment that looks good and enables me to very fast. Rotolight has been perfect for this.

"Two things that are very important to me when I'm shooting is reliability and quality of a product. The Rotolight LEDs have been incredibly reliable they've never broken and I'm not exactly gentle with my gear. Looking specifically at the AEOS, often when you're using strobe you're not seeing what you're going to get when you look through the viewfinder. So you're anticipating what the shot's going to look like. The fact that the AEOS can be used as both a strobe and continuous light, means I can actually look through my screen and know that is the colour and that's how the light is going to fall, which allows me to get to where I need to be quicker."

In keeping with Rotolight's product offering, the new AEOS includes a host of patented features, unique to the company that enable users to be more efficient, effective and creative. This includes CineSFX™, a suite of cinematic lighting effects; Designer Fade™, custom fade up/down production effects; and AccuColour™, Rotolight’s patented LED phosphor technology ensures that the AEOS can deliver exceptional colour rendering (CRI:96+) and scores in the highest category on the independently-tested Television Lighting Consistency Index (TLCI).

Technology will continue to influence the creative industries, especially with manufacturers placing such importance on innovation and developing products that have a real impact on the day-to-day lives of creatives. Nowhere is this more true than filmmaking and photography, where LED lighting is already having a tremendous impact on efficiency, effectiveness and creativity.

www.rotolight.com

(JP/LM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

24/07/2017
Mastering The Creative Workflow
Professional and budding filmmakers and photographers has participated in the Mastering the Creative Workflow masterclass, which took place at Pinewoo
12/10/2017
BB&S Lighting Adds New LED Lighting Fixtures
BB&S Lighting has announced the introduction of 3' and 4' Pipeline Free remote phosphor LED lighting fixtures. The 3' and 4' (914mm and 1,219mm) sizes
28/03/2007
A.C. Lighting Installs Lighting System At Motion Capture And Green Screen Studio
A.C. Lighting’s Special Projects division has supplied and installed the lighting system for Amersham & Wycombe College’s newly opened Motion Capture
03/02/2004
Lighting and sound Lighting Logic specialists launched
Mick Cocker and Matt Miles have launched Lighting Logic Ltd, a lighting and sound sales, design and installation company. Based at Maidstone Studios i
21/09/2016
VER Introduces UK Lighting Hub
VER has announced it has expanded its lighting division with the establishment of a full-support lighting department in the company's London branch. I
24/04/2017
Rotolight Announce AEOS LED Lighting Innovation
Rotolight has announced the launch of an industry-first location LED lighting innovation, AEOS. Designed for portrait photographers and videographers
13/10/2008
Wendelin Sachtler Academy Offers Professional Lighting Workshops
This year, the Wendelin Sachtler Academy is again offering two workshops on creative professional lighting. Both courses take place at the Academy Stu
15/07/2014
Quality Of Lighting Becomes Ever More Crucial (Pt 2)
LED lighting is a huge technology milestone, just made for the workflow age: George Jarrett looks at the significant EBU development of TLCI, and talk
20/03/2017
Creative Drive Remains The Beating Heart Of Post Production
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greate
14/03/2017
Really Creative Media Adds To Team
Really Creative Media has expanded its team with the appointment of motion designer Alex Vipond. Vipond will support the company's fashion and music c
11/07/2014
EBU Measurement Method Makes LED Lighting Shine
LED lighting first became interesting to those working in studio production because it offers enormous savings in terms of power requirements, as well
18/06/2004
Overwhelming response to Lighting Logic Open Day
Attendance expectations were surpassed at a recent Lighting Logic open day, where close to 120 people passed through the portals of the Maidstone-base
17/08/2017
BB&S Lighting Intro's One-Foot 4-Bank At IBC2017
BB&S Lighting of Denmark has announced the introduction of a new LED Remote phosphor fixture, the Pipeline 1' 4-Bank at IBC2017. This conveniently siz
20/07/2015
Research Shows 'Lighting-Track' For Video Can Enhance Viewing Experience
A new research study from scientists at Teesside University has shown that different background colours, when used whilst viewing video content, can i
08/11/2012
On Location Illuminate The Industry With ArcGen Hilta
Supplying onsite power equipment to the television and film industry, High Wycombe based On Location Hire needed a portable lighting solution for onsi