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11/08/2017

Yahoo Sport Commissions New Football Show

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Yahoo Sport has commissioned a new weekly football series that is hosted by Colin Murray and Dion Dublin.

For The Win is the first series greenlit in the UK since Yahoo was acquired by Verizon and joined AOL to become Oath.

Production of the series will be managed by RYOT, which specializes in creating video content in both traditional and emerging formats.

Launching today, Friday 11 August, the weekly 20-minute online series will explore the big games of the season, providing Yahoo's UK sports fans with expert commentary, in-depth analysis, and match previews, as well as tactical insights and player ratings.

Each week Murray and Dublin will be joined by a special guest from the world of football or entertainment, to provide an alternative view of the week's biggest action and upcoming fixtures. The show's expert analysis and match predictions will also give keen fantasy footballers additional insight when it comes to making their all-important weekend picks.

Mark Melling, Head of RYOT Studio UK, Oath, said: "For The Win is a great example of quality original content produced exclusively for online audiences. We know that sport is such a big passion point and this series is a fantastic way for brands to be part of the dialogue around football and reach a highly engaged audience throughout the season."
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