Broadcast News

Bookmark and Share
28/11/2003

E\T\C illuminate Shell Building for Electric Storm

Large format projection specialists E\T\C UK covered the 323 ft high Shell Centre on London’s South Bank with a stunning projection for the launch of Electric Storm.
Electric Storm is an innovative light, sound and mist installation staged along the South Bank - between Jubilee Gardens and the Oxo Tower - powered by Shell UK’s new 45 metre high wind turbine. It runs until February and is designed to raise public awareness of the advantages of renewable energy.
The launch-night projection featured moving clouds artwork and the text strap-line, 'Wind Energy – renewable energy'.
E\T\C was working for media and production company The Bank, who are producing Electric Storm for Shell UK.
The 26 storey Shell Centre – the tallest in the UK when completed in 1963 - was covered by eight 6 Kw PIGI projectors sited 100 metres away on the edge of Queen’s Walkway (the corresponding riverside path), housed in a curtain-sided truck.
Six of the projectors, complete with double scrollers running vertically, produced the clouds, three targeted at the top half of the tower and three at the bottom. The images were overlaid to maximise brightness and impact. The other two projectors were used to produce the text, and the projection was clearly visible from anywhere along the south bank with clear sightlines to the building.
Artwork was created by E\T\C UK’s Ross Ashton. The projections were site and production managed for E\T\C UK by Roger Oakley, and the hardware was tech’d and programmed by Andy Murrell assisted by Bob Kronman and Michael Barry. PIGI OnlyCue software was utilised for control.
The installation process was completed in two days – a comparatively short period for the large amount of kit, the challenging environment and the precision line-up time needed to ensure the projections looked their best.
Electric Strom’s lighting is being supplied by LSD (LD is Rick Hussey) and sound by Make Communications.
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

29/09/2017
PlayBox Technology Neo Delivers In UK Football
Two of Britain's largest Premier League football clubs have upgraded their broadcast channel branding and playout systems to the latest-generation Air
02/08/2017
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
02/08/2017
NEP UK Selects Riedel's MediorNet MicroN Tech
NEP UK has adopted Riedel's MediorNet MicroN technology for use in a broad range of high-profile live productions. With 26 MediorNet MicroN high-densi
30/03/2017
Proposals Sought For HPA Tech Retreat UK
Proposals are being sought for the main program and breakfast roundtables at the 2017 HPA Tech Retreat UK in Oxfordshire. The session grid is filling
04/09/2017
Polar Graphics Named UK & European Distributor
Polar Graphics has announced that it has become the UK and European distributor for FocalPoint Server. With the partnership, Polar Graphics will provi
23/08/2017
Canon UK Announces Two Senior Appointments
Canon UK has announced a double appointment to its sales team, with Ian Barnard joining as its new Sales Director and Matthew Yates as its Broadcast &
23/08/2017
Tackling The Format Explosion At The Second Annual HPA Tech Retreat UK
The HPA Tech Retreat UK is fast becoming a must-attend event for the cognoscenti of professional content production in Europe, as the US iteration alr
15/08/2017
Studer Appoints HHB As UK Distributor
HHB Communications has been appointed as a UK distributor of Studer digital audio mixing consoles and media routing systems. With a global reputation
18/07/2017
Panasonic Projects Big Things Following UK Rental Event
Panasonic has hosted an event for the UK rental and staging industry, where it showcased the new PT-RZ21K 3-chip DLP projector for the first time in t
14/07/2017
Riedel Communications Appoint New UK Rental Engineer
Riedel Communications has announced the appointment of Daniel Channon as rental engineer. Based in Riedel's U.K. office, Channon will be responsible f
11/07/2017
Systems Group Expands At Shure Distribution UK
The Systems Group at Shure Distribution UK is expanding with the addition of Andrew Francis as Senior Applications Engineer and Richard Knott as Proje
11/07/2017
BSN-UK – Regulation is Fun!
The BSN-UK regularly holds networking events that usually look at a range of technological advances across the broadcasting and satellite industry. Bu
10/07/2017
Source Distribution Appointed Exclusive Distributor In UK And Ireland
Source Distribution has been appointed as the exclusive distributor in the UK and Ireland for Expressive-E products, maker of the innovative Touché ex
05/07/2017
Directors UK Reaches 25th Anniversary Milestone
The professional association of UK screen directors, Directors UK, has reached its 25th anniversary. The organisation celebrated the milestone at it's
13/06/2017
Panasonic EVA1 Makes UK Debut
Panasonic's AU-EVA1 35mm cinema camera is making its UK debut at the Media Production Show 2017, Stand 416. The camera contains a 5.7K Super 35mm-size