Broadcast News

Bookmark and Share
20/03/2017

Creative Drive Remains The Beating Heart Of Post Production

News Image
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greater creativity remains constant, explains Greg Darby, Founder and MD, Yellowmoon.

In a market where competition is fierce, the ability to push the creative boundaries, whilst operating in a cost and time efficient way, is the key to success.

Technology, in general, is becoming a much more important part of how content is produced. Ever changing methods of capture and presentation continually open up new horizons for producers and directors. However, as technology advances, projects can also become more complex, generating huge amounts of material. For post companies it will be the ability, and more importantly, the know how, to shift large amounts of data around the facility without compromising on speed or creativity that will tell in the end.

But the post production industry is also being impacted by changes in content consumption as well as content creation. Audiences are now increasingly fragmented, accessing material via a host of different screens and platforms, from smartphones to games consoles.

This multiscreen approach is only going to get more complex; content will need to be produced in a way that ensures it meets a number of technical standards for cinema or television as well as a wide range of consumer devices.

Simplifying workflows with a single uniform format, such as Interoperable Master Format, would be a tremendous addition. It would make facilities far more efficient allowing us to deliver multiple versions of a single finished product for viewing on almost any platform.

HDR, 4K and of course VR undoubtedly bring their own complications to post production and as the number of camera formats, codecs and resolutions increase, the level of complexity involved will only get exponentially higher. But whatever the technological advances one thing remains certain, the drive for creative excellence and the simple no nonsense art of storytelling will always be the beating heart of any successful post production sector.

www.yellowmoon.net

This article is also available to read at BFV online here, page 48, as part this month's Post Production feature.

(JP/LM)
Promotion Hire

Top Related Stories
Click here for the latest broadcast news stories.

03/11/2016
Successful Sportscasting Expo For PlayBox Technology
PlayBox Technology has reported high levels of interest in its Neo and CloudAir solutions at this year's Sportscasting News and Live Production Confer
27/10/2016
Red Giant & wrnch Embark On Game Changing Technology Partnership
Red Giant has announced a partnership with Augmented Reality (AR) technology startup, wrnch, to bring the company's powerful computer vision technolog
15/11/2016
Digigram: Developing & Delivering Digital Content
By its nature, the delivery of audio over IP infrastructure enables a distributed approach to handling audio streams. Without the need to rely on spec
25/10/2016
Riedel MicroN Enables US Mobile Production Provider TNDV
TNDV have announced that they have integrated Riedel Communications' MediorNet MicroN high-density media distribution network device within its flagsh
21/10/2016
MSE Complete Production Run Of Dutti Dolly
Matthews Studio Equipment (MSE) has completed another production run of their Dutti Dolly solution. New black dollies have been delivered to key grips
31/10/2016
Lipsync Win Post Production And VFX Contract For US Thriller, Steel Country
Film and television post production facility, LipSync, has announced that it has won the post production and VFX contract for the upcoming US thriller
07/11/2016
Altered Images Post Production Roadshows 2016
Altered Images are once again taking their highly successful roadshows to London and Manchester in November and December 2016. They are an ideal oppor
13/10/2016
The Need For Waveform Monitors In 4K/UHD Production
The waveform monitor has always been an essential instrument for anyone working in the video industry and is used everywhere from system design, manuf
05/10/2016
albert Publishes Latest Sustainability Production Certification Programme
Bafta's albert has unveiled the latest edition of its sustainability production certification programme, enabling a greater number of productions to u
11/01/2017
Halo Post Production Selects Pixit Storage
Halo Post Production has installed PixStor software-defined storage from Pixit Media at its London facility. Powered by Netapp E series storage, the s
10/08/2012
BBC Studios And Post Production Confirms Interim Moves To Elstree Studios
BBC Studios and Post Production, a commercial subsidiary of the BBC providing world-class television studios, post production and digital media servic
02/11/2016
dock10 Acquires 422
MediaCityUK-based dock10 is to acquire 100% of the shares of 422, a Manchester based post production and vfx business. The deal excludes 422's sister
10/04/2003
BBC & Quantel work on tapeless post solution
BBC Post Production have announced that they have partnered with Quantel to introduce a digital server based solution that will be phased in to servic
26/11/2013
BTV Post Provides Full Post Production For TV Series
BTV Post has provided full post production for the TV series, commissioned by Discovery. BTV Post worked closely with Electric Sky Productions to ensu
22/03/2012
Holborn Post Deliver Affordable Post-Production
Established in late 2011, Holborn Post is a London based post-production facility specialising in online and offline editing and audio recording/desig