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Loco Unveils Newest Production For LV=

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They say you should never film with children or animals…

However, the production and post teams at Loco have done both as they took on an ambitious project to bring to life the latest creative for LV= over-50s life insurance. The commercials feature kids, dogs, magically appearing props and wardrobe changes, all in one continuous 60-second camera move.

Working alongside agency Hot Cakes Creative, Loco filmed two 60-second commercials in 10 hours, which featured a cast of 13 actors (two of them children; one of them a dog and her understudy) with a crew of 27 people.

The set build required two days of pre-fabrication in the workshop and a day to assemble in the studio. For the project, the team used a Milo Motion Control Rig – the same kind of robotic camera arm that has been used on major motion pictures from the Matrix to Marvel's Avengers. The selected camera was the ARRI ALEXA, kitted out with Cooke S4 prime lenses.

Once the shoot was in the can (because it's not as catchy to say backed up to mirrored hard drive storage), the editors and VFX teams worked to combine selected elements from each of the 15+ full-length, 60-second takes to show the commercial's leading man walking through his home with the accessories of his life and even his wardrobe popping onto screen. The same was undertaken with the 15+ takes performed by the female lead character.

The version of the commercial with the male lead has been broadcast on TV and distributed across the LV= website and social media platforms. The female lead is due for air in the new year.

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