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Broadcast News
17/10/2003
CNBC Europe upgrade with MSA Focus' Perspective
CNBC Europe is to upgrade its traffic and billing system to MSA Focus' Perspective.
Based on an Oracle database and compliant with standard protocols, Perspective controls sales inventories, advertising revenues, programmes, scheduling, strategic planning and high end processes such as major campaigns and sponsorships.
"Perspective essentially rationalises CNBC Europe's workflow to allow operators to place ads more efficiently, generating greater revenue from the same number of campaigns," explains managing director of MSA Focus, Mark Evans.
"Its technical benefits such as its intuitive, graphic user interface and web interoperability combine with enhanced business and operational efficiency and effectiveness to deliver a system to meet modern broadcasting needs," he added.
(GB)
Based on an Oracle database and compliant with standard protocols, Perspective controls sales inventories, advertising revenues, programmes, scheduling, strategic planning and high end processes such as major campaigns and sponsorships.
"Perspective essentially rationalises CNBC Europe's workflow to allow operators to place ads more efficiently, generating greater revenue from the same number of campaigns," explains managing director of MSA Focus, Mark Evans.
"Its technical benefits such as its intuitive, graphic user interface and web interoperability combine with enhanced business and operational efficiency and effectiveness to deliver a system to meet modern broadcasting needs," he added.
(GB)
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