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London Launch For X-Rite ColorChecker Video Targets

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X-Rite's new ColorChecker Video Targets is to launch in the UK later this month, it has been announced. XP Distribution, distributor for X-Rite's products, has said the products will debut at BVE 2016, Stand S15.

X-Rite's ColorChecker Video Targets are available in two forms to deliver consistent and repeatable results frame-to-frame and camera-to-camera. It comes in a pocket-sized, all-in-one case with four different targets. The targets are:

• A colour reference for evaluating specific chromatic colours aligned with video production, including skin tones, grey balance and highlights and shadows
• White balance for creating a consistent neutral white point, eliminating the need to correct each frame later
• A three-step grey scale target that includes white highlight, 40 IRE mid-tone grey and saturated black references
• A focus target that facilitates centre and edge focus

ColorChecker Video's larger format is suited for camera checks and wider shots, both in studio and on location. This two-sided target includes:

• Two series of grey scale patches; seven smaller patches for even grey balance with extra steps close to the highlight and shadow regions, and four larger grey level rectangles, including a high gloss black, that are recognised by the camera
• A range of skin tone patches from light to dark along the outer edge for easy alignment
• A series of saturated and desaturated chromatic colours allowing for appropriate colour and saturation adjustments
• A full size white balance target on the reverse side

Geoffrey Clements, Managing Director of XP Distribution, said: "For many film makers, colour control is a critical part of their workflow. The experts on the X-Rite stand will be able to demonstrate how they can make this process easier, saving valuable time and money."

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