New corporate identity for an established name

Cameron Presentations is one of the largest and most experienced communications technology companies in Scotland, with an excellent reputation in tape duplication.
But while the company's name is well known, few in the industry are aware of just how comprehensive the Cameron Presentations service really is.
Today DVD and CD authoring, audio-visual equipment hire, conference & staging, and tape evaluation all form an important part of the company's activities. In fact, Cameron Presentations are leaders in all these fields, as well as continuing to provide the biggest duplication facility in Scotland for all formats of tape, CD and DVD.
Cameron Presentations decided they needed to revitalise the company's corporate identity to reflect the diversity of their business. The known and trusted Cameron Presentations name would remain, but the logo would be redesigned, providing a new look not just to letterheads and business cards but to the corporate brochure, website and to the highly visible fleet of company vehicles.
The Cameron logo was given a strikingly colourful overhaul and an overall design scheme was developed, using a bright colour palette and simple line illustration to represent the services provided by Cameron Presentations. The new identity was then applied across the board to all of the company's promotional material.
From mouse mats to van livery, the new identity is now in place – and getting noticed all over the country.
Cameron Presentations, www.cameronpres.co.uk
(GB)