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Steady growth continues in UK digital television market

By June 30 2003 multichannel and digital television penetration are estimated to have increased to 49.8% and 45.5% of UK households respectively, according to the ITC's latest Multichannel Quarterly report.
Digital penetration increased by 1.6% points over the last quarter (April - June 2003), which was attributable to the following key developments: The growth of DTT has continued, reaching an estimated 1.8 million households at the end of the quarter; Sky added 126,000 subscribers during the quarter, giving a total of 6.6 million UK households; and Cable also contributed to the growth in digital penetration by adding over 38,000 digital subscribers bringing the total number of digital cable homes to 2.2 million.
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