Sachtler Launches New Premium Bags

Sachtler has launched its new range of Premium Bags, in line with the phase out of the group's Petrol Bags brand.

James Wilson, product manager, Sachtler Bags said: "We have simplified the product range to ensure it meets all of the key needs of the industry - whether it is for the camera, lighting, audio or camera support equipment. The new Sachtler Video Bags will take the DNA of Petrol Bags and combine it with those attributes that have become synonymous with the Sachtler brand, fast, high quality and robust durability.

"There will be very few changes to the bags themselves, reflecting the quality of the existing products. The design, features and functions remain the same and any changes will be minor, and mainly cosmetic, to incorporate the Sachtler logo, a new interior design and other minor enhancements such as improved zippers and comfort fit straps."

The new Sachtler Premium Bags will see 37 of the 47 existing bags transition over to the brand to complement Sachtler's wider product range. The product line will enhance the tradition of creating the ultimate protection in the premium video bag market place for professional gear, with the reassurance of the exceptional quality associated with the Sachtler brand.

The 37 key products that form the new range will include carrying solutions of premium shoulder, backpack and trolley bags for video, film and broadcast applications. The products will all be manufactured and produced by the existing independent supplier.

www.sachtler.com

(CD)