UK broadband TV channel WAMtv is 'on the up'

Worldart Media Television (http://worldart.com) the UK's only 24-hour broadand TV channel which launched last Oct/Nov has crept into the top 25,000 hit websites world-wide, according to Alexa.com the global traffic ranking organization.
The channel, which shows a varied mixture of arts and entertainments via an interactive windows media player is a non-stop 'multicast' rather the conventional `video on demand` that most sites use.
Paul Blyth WAMtv CEO said: "We are very pleased and surprised at the huge growth in our viewers, considering we are a 'Broadband only' site and Broadband is in the first phase of being rolled out in some areas. I think it shows that people are definitely looking for media alternatives."
The website still carries no advertising as WAMtv will try to fund operations purely from TV type adverts and sponsorship, rather than conventional banner ads and pop ups. "This will be a tough one," said Blyth, "if we manage it, it will be a first, but we were aware of that this would be our most difficult challenge from the outset."
WAMtv is currently engaged in covering the Edinburgh Festivals, which has a rich and varied set of artists that visit the Scottish Capital every year.
The channel started as an experiment at the Festival and is still dedicated to giving its artists a global platform.
According to Blyth, many of the current viewers have likened the channel to 'kind of MTV' of the Arts without chat shows, reality TV, celebrity or even presenters, just pure content.
(SP)