Broadcast News

Bookmark and Share

France Télévisions First In Queue At The LViS Store

Monterosa, the award-winning company behind some of the world’s most successful live audience engagement apps, has announced its first deal made using its pioneering B2B store designed to provide ready-made real-time apps to global media owners and brands.
France Télévisions, the state public French broadcaster has licensed the LViS Sports Predictor app from the LViS Store and will customise it to create its own game, A Vous de Jouer (Your Turn To Play). The app is set to launch this Sunday 25th May alongside its coverage of the Roland Garros French Open.
LViS Store which launched earlier this month offers the benefit of ready-made apps, so that media owners and marketing teams can activate branded interaction without the time or cost of creating the app from scratch.
Roland Garros is one of the biggest sporting events in France, attended by half a million spectators and followed on France 2, 3 and 4. As an activation for the event’s TV sponsors , France Télévisionshas customised A Vous de Jouer to engage audiences more deeply in real-time prediction gaming and opinion polling whilst enjoying the tennis coverage.
Olivier Lendresse, Director of Sport at France Télévisions said of the deal: 'We've worked with Monterosa to create a great way to engage tennis fans during the live event. Using the LViS Sports Predictor App has helped us deliver the product rapidly and at scale. Our Social TV producers will be dedicated to driving content including predictions, trivia questions and other social media content for audiences and we're very excited to see the effect it will have with fans who watch the live stream and on TV.’
A Vous de Jouer is designed not to distract from the key moments in the game so calls to action have been specifically timed to push out in the natural pauses. The social companion works alongside both TV coverage and France Télévisions’ live online streaming combining a rich but light-touch game designed to see if the user can climb the ranks from lowly beginner who’s just picked up a racket for the first time, to certified tennis legend. There are 15 levels to reach during your “career”, with exclusive prizes on offer for every level from Samsung TVs to tablets, iPhones and X Boxes.
Tom McDonnell, CEO of Monterosa, said: Sports Predictor, part of the new LViS Store, is an engaging HTML5 app that fans of any sport can play while they’re watching. It helps broadcasters increase value and association with sponsors, drive data capture and increase social reach with a quick-to-deploy app that works with existing sites and mobile apps. Most importantly, it makes any sport more enjoyable for fans without detracting from the action.”
France Télévisions will also be using Sports Predictor for its coverage of the Tour de France in July.
In 2013, Monterosa launched LViS Studio, which has become the foremost platform for creating and deploying compelling apps that enhance sport, entertainment and advertising.
LViS Studio allows producers and marketers to create real-time activations using TV and social, out-of-home and in-store media, all synchronised in a single, easy-to-use management console located in the studio or OB truck. Since its launch, LViS Studio, whose licensees include Sky, Channel 4, London Live, TV2, Endemol, CBC and MediaCom, has powered 500 million interactions in 15 countries, and served three number-one App Store apps in the US and UK. Monterosa is the BAFTA Award-winning company behind Endemol's global hit Million Pound Drop and Channel 4's number-one sports visualisation app Horse Tracker.

xp distribution

Top Related Stories
Click here for the latest broadcast news stories.

JVC JY-HM360 Handheld Camcorder Makes The Perfect Live Event Companion
JVC has introduced the JY-HM360 handheld HD camcorder, ideal for use by event videographers. It features a 1/2.3-inch 18.9 megapixel back-illuminated
d3 Technologies Helps Brand ITV Studios' Live Sports Programming
d3 Technologies' together with White Light, London, have created the first d3 on-set projection mapped TV studio, using the d3 2x2plus and two d3 4x4p
SAM Demonstrates World's Fastest 4K Live Sports Workflow
At NAB 2017, Snell Advanced Media (SAM) will introduce a wide range of new technology across its product portfolio. These include the new 12G - SDI pr
Tyrell To Create Affordable, Flexible Playout DR Solution
Tyrell has announced that it is to create an affordable, flexible playout DR solution that can be deployed on a global scale. Established playout serv
JoeCo Appoints New Distributor For France
JoeCo has announced the appointment of a new distributor for France – Audiopole. The agreement will see Audiopole increase the profile of JoeCo's prod
ESPN STAR Sports Deploys Haivision To Support Live Multilingual HD Sports Broadcasts
Haivision today announced that Asia's No. 1 sports content provider, ESPN STAR Sports (ESS), is using Haivision's Barracuda™ H.264 encoder and Makito™
French Movie Industry Attracts Record Number Of International Producers
France's movie industry is prospering: in 2011, 272 approved films were produced, which is the highest number yet. The number of co-productions with a
ITN Appointed Producer Of Setanta Sports News
ITN has been appointed producer of Setanta Sports News, a vibrant and distinctive new 24-hour sports news channel jointly owned by Setanta Sports and
C4-Sports to host Sports Media and Technology Conference
C4-Sports, the first electronic media trade show dedicated wholly to sports technology and to run on July 18 and 19 at the Las Vegas Convention Centre
SIS LIVE In Sky Sports Deal
SIS LIVE has revealed a new agreement with Sky Sports News for the provision of satellite capacity for its newsgathering operations. Sky Sports News a
NFTS Launches Live TV Simulator Course
The National Film and Television School (NFTS) has launched a Live TV Simulator Sports Production course in partnership with HBS Broadcast Academy, th
GlobeCast Delivers Tour de France For France Télévisions For 15th Consecutive Year
GlobeCast has announced that it is on-site at the Tour de France to provide the French national broadcaster France Télévisions with a complete solutio
France Television Conscripts EVS To Produce 'France 2 Foot'
After the success of Roland Garros and the Tour de France, France Television has reiterated its confidence in EVS technology by conscripting EVS to pr
France Télévisions And Globecast Sign New Five-Year 'Le Tour' Deal
French broadcasting group France Télévisions and global media solutions provider Globecast have signed a new five-year deal to renew their partnership
SIS LIVE And RRsat Provide Global Broadcasting Of Live Sports Events
SIS LIVE has announced that it has entered into an agreement with RRsat to provide international sports distribution solutions for the Asian market. T