Broadcast News

Bookmark and Share
18/12/2013

Broadcast Systems Integration In The Multimedia Age

News Image
While keeping up to date with the latest developments in integration solutions continues to prove a challenge, future-proofing is more important than ever, writes Tim Felstead, ATG Broadcast Head of Sales and Marketing.

Broadcast systems integrators perform two key roles. The first is to keep abreast of advances in technology that will deliver the greatest possible reliability, flexibility, expandability and cost-efficience. The second is to manage risk by anticipating market conditions over the lifetime of any new system.
Who, for example, would today invest in a tape-based system given the near universal adoption of file-based content capture, post-production, archiving and networking?
How do SI customers ensure innovation yet avoid dead-end avenues of technology? How do they identify systems that will still be state-of-the-art in five years time without being 'bleeding' edge today? How do they transform their operating structures in response to external market? And technical pressures without bringing their own operations to a standstill?

Risk Avoidance
The predominant demand on almost every television channel is to maximise viewing figures and income. Engineering risk differs between live channels, non-live stored-content providers and the live-plus-catch-up programme providers who offer both types of content. Live channels have the element of timeliness but the stress imposed but all its constraints and needs. Stored-content providers need to ensure controlled access, the maximum possible content availability, the widest possible geographical access, and efficient management of content rights. Broadcast and internet-media infrastructure centres increasingly on software. Systems integrators need to have a high degree of competence in system configuration, including the capacity to write software. It is easier to teach IT skills to a broadcast engineer than to teach a computer specialist about the vagaries of live content synchronisation and media workflows.
A wide range of broadcast industry needs will keep the requirement for media specialists for several decades to come. The industry already has specialist IT subsystem vendors and manufacturers.

The Need For Trust
Trust is perhaps the most important element in a risk sharing or moderating relationship between media customer and systems integrator. However, buying the same technology generally tends to bring the same results or same choices for the simple reason that comfortable familiarity does not push the envelope. That said, persuading a customer to spend money in the fiery boundary between traditional broadcast solutions and IT-based innovation is no easy task.
The only way to attack this issue is to talk through and understand issues jointly before a project is scoped. This can be separated into a 'consulting' phase and an 'implementation' phase, but the real answer is in open dialog during the early days of a developmental project.
Trust can then be established on a project-by-project basis with the balance to innovation suiting the customers own risk profile.

Read the article in the online edition here.
(IT/JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
02/11/2017
Clive Mumby Joins Shotoku Broadcast Systems
Clive Mumby is to join Shotoku Broadcast Systems as Sales Manager, it has been announced. Mr Mumby will be responsible for worldwide sales for the com
27/10/2017
Broadcast RF Orders HEVC 4K UHD HCAM Wireless Camera Systems
xG Technology(xG) has announced that its Vislink business has received an order worth $400,000 for 10 HEVC (High Efficiency Video Coding) 4K UHD HCAM
12/01/2018
Qvest Media Forms Strategic Sales Partnership With Simplylive
Qvest Media has announced a new strategic sales partnership with live production systems manufacturer, Simplylive. The deal will see the Simplylive li
10/01/2018
Profanity Delay For Mind Media Awards 2017
Time Delay TV has supplied the profanity delay equipment to Kinura for The Mind Media Awards 2017 in London's Leicester Square. The broadcast was tran
09/01/2018
Media Links To Join Debate At ISE 2018
Media Links will participate in the debate at this year's Sports Venue and Fan Engagement Summit at ISE 2018 on 8 February. Presented by Sports Video
09/01/2018
Nexmedia Upgrades With PlayBox Technology Neo
PlayBox Technology has completed the installation of a playout system upgrade at the Nexmedia broadcast production centre located in Jakarta. The proj
26/01/2018
Broadcast Systems Integration: Towards 2020
The start of a new year is a good time to take stock of recent trends in broadcast technology and to look ahead at upcoming developments. In an ideal
09/05/2017
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
06/05/2009
Broadcast Asia In Focus For ATG Broadcast
A supplier of broadcast systems planning, design, installation, commissioning and post-installation support services, ATG Broadcast, will be exhibitin
16/02/2018
Why Your Marketing Strategy Needs To Be More Gogglebox
ou remember things that stand out from the crowd. It's how Nirvana revolutionised rock music and what attracted worldwide audiences to Gogglebox. Thes
13/02/2018
IABM Launches Broadcast And Media Awards
IABM has announced that it is launching a new, unified technology awards program for 2018 that will rapidly become the gold standard for broadcast and
04/07/2016
Broadcast Wireless Systems To Unveil New Codec Platform
Broadcast
Wireless Systems has announced that it will unveil its plans for a new H.265/4K video codec platform at IBC 2016. Broadcast Wireless will also demonst
04/03/2013
ATG Broadcast To Promote Its Broadcast Systems
ATG Broadcast returns to the Dubai World Trade Centre in March, promoting its all-embracing range of broadcast systems planning, design, installation,
12/12/2008
ATG Broadcast Celebrates 15 Years Of Success In Broadcast Systems Integration
Leading systems integrator ATG Broadcast is celebrating its 15th anniversary with the production of a brochure outlining some of the many contracts wo