Broadcast News

Bookmark and Share
18/12/2013

Broadcast Systems Integration In The Multimedia Age

News Image
While keeping up to date with the latest developments in integration solutions continues to prove a challenge, future-proofing is more important than ever, writes Tim Felstead, ATG Broadcast Head of Sales and Marketing.

Broadcast systems integrators perform two key roles. The first is to keep abreast of advances in technology that will deliver the greatest possible reliability, flexibility, expandability and cost-efficience. The second is to manage risk by anticipating market conditions over the lifetime of any new system.
Who, for example, would today invest in a tape-based system given the near universal adoption of file-based content capture, post-production, archiving and networking?
How do SI customers ensure innovation yet avoid dead-end avenues of technology? How do they identify systems that will still be state-of-the-art in five years time without being 'bleeding' edge today? How do they transform their operating structures in response to external market? And technical pressures without bringing their own operations to a standstill?

Risk Avoidance
The predominant demand on almost every television channel is to maximise viewing figures and income. Engineering risk differs between live channels, non-live stored-content providers and the live-plus-catch-up programme providers who offer both types of content. Live channels have the element of timeliness but the stress imposed but all its constraints and needs. Stored-content providers need to ensure controlled access, the maximum possible content availability, the widest possible geographical access, and efficient management of content rights. Broadcast and internet-media infrastructure centres increasingly on software. Systems integrators need to have a high degree of competence in system configuration, including the capacity to write software. It is easier to teach IT skills to a broadcast engineer than to teach a computer specialist about the vagaries of live content synchronisation and media workflows.
A wide range of broadcast industry needs will keep the requirement for media specialists for several decades to come. The industry already has specialist IT subsystem vendors and manufacturers.

The Need For Trust
Trust is perhaps the most important element in a risk sharing or moderating relationship between media customer and systems integrator. However, buying the same technology generally tends to bring the same results or same choices for the simple reason that comfortable familiarity does not push the envelope. That said, persuading a customer to spend money in the fiery boundary between traditional broadcast solutions and IT-based innovation is no easy task.
The only way to attack this issue is to talk through and understand issues jointly before a project is scoped. This can be separated into a 'consulting' phase and an 'implementation' phase, but the real answer is in open dialog during the early days of a developmental project.
Trust can then be established on a project-by-project basis with the balance to innovation suiting the customers own risk profile.

Read the article in the online edition here.
(IT/JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
18/10/2017
Jo Adams Joins Gearhouse Broadcast
Jo Adams is to join Gearhouse Broadcast as UK Business Development Manager, it has been announced. She will work alongside UK Managing Director Ed Tis
09/05/2017
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
06/05/2009
Broadcast Asia In Focus For ATG Broadcast
A supplier of broadcast systems planning, design, installation, commissioning and post-installation support services, ATG Broadcast, will be exhibitin
04/07/2016
Broadcast Wireless Systems To Unveil New Codec Platform
Broadcast
Wireless Systems has announced that it will unveil its plans for a new H.265/4K video codec platform at IBC 2016. Broadcast Wireless will also demonst
04/03/2013
ATG Broadcast To Promote Its Broadcast Systems
ATG Broadcast returns to the Dubai World Trade Centre in March, promoting its all-embracing range of broadcast systems planning, design, installation,
12/12/2008
ATG Broadcast Celebrates 15 Years Of Success In Broadcast Systems Integration
Leading systems integrator ATG Broadcast is celebrating its 15th anniversary with the production of a brochure outlining some of the many contracts wo
16/10/2017
dB Broadcast – The View From IBC2017
The announcement at IBC by SMPTE that the IP standards ST-2110 parts 10, 20 and 30 are now formally approved is good news, says dB Broadcast. For some
09/10/2017
Reducing The Carbon Footprint Of Outside Broadcast
As many readers will already be aware, earlier this year the BBC announced that measurement of carbon footprint using the internationally recognised A
26/06/2017
Tightrope Media Systems Extends BrightSign Partnership
Tightrope Media Systems has announced that it has extended its partnership with BrightSign to span its entire product line. Tightrope and BrightSign f
12/10/2017
Media Links To Showcase New IP Media Gateway
Media Links has announced that it will demonstrate its new MDP 3020 IP Media Gateway at NAB NY 2017, Booth N624, which takes place later this month. T
13/09/2017
ES Broadcast Announces New Appointments
ES Broadcast has announced the appointment of Chris Williams and Jonathan Lyth as company directors to lead its systems integration division. Lyth joi
17/08/2016
IBC In The Software Era
Anticipating his 47th IBC: In the first of a two-part preview of the show, George Jarrett highlights a wide mix of new products... IBC reaches its 49t
12/06/2017
Artel Video Systems To Demo 4K/UHD Solutions
Artel Video Systems has announced that a number of its solutions and products will be on display at a number of upcoming industry shows. The company's
01/06/2017
Pixel Power Supplies Factory Automated Production Systems To ITV
Pixel Power has supplied Factory automated production systems to ITV. It is being integrated into the broadcaster's campaign management system, ITV Ph