Broadcast News

Bookmark and Share
30/10/2013

Channel 4 Appoints Head Of Advertising

News Image
UK broadcaster Channel 4 has appointed a new Head of Advertising Research & Development
Martin Greenbank has taken up the role and will directly report to Director of Audience Technologies & Insight, Gill Whitehead.
Martin will lead and develop Channel 4’s commercial research strategy, working alongside the advertising sales team.
This will include working closely with agencies and advertisers to commercialise and maximise the insight from Channel 4’s viewer database of 9 million registered viewers.
He will also head up Channel 4’s audience measurement strategy across platforms, engaging with joint industry committees and trade bodies including BARB and UKOM.
Martin joins from Arena Media, which he joined in 2004 as a Strategist, rising to become the agency’s Head of Intelligence.
Martin also sits on an advisory panel for the IPA Touchpoints study and has been closely involved in the planning output which has helped Arena win IPA, Media Week, Campaign and CIMTIG planning awards.
Gill Whitehead said: "Martin will bring his wealth of insight, planning and leadership expertise to help take the next phase of our data strategy to market with advertisers. I’m really looking forward to welcoming Martin on board our senior team."
Jonathan Allan, Sales Director at Channel 4 said: "Martin’s track record for innovation in both the traditional and digital media sector made him a standout candidate. He will be key to providing insight and strategic support to the sales team to ensure we continue to grow revenues across our portfolio."
Martin Greenbank said: "These are truly exciting times for the TV industry, and Channel 4 in particular. The collision of audience, advertiser and consumer data has created a landscape ripe for insight generation. Having thoroughly enjoyed my last nine years at Arena alongside a great team, I now look forward to taking on this new challenge and working with agencies, advertisers and the wider industry."
Martin will take up his new post by the end of the year, replacing Sue Gray who has recently left the channel.
www.channel4.com
(IT/MH)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/04/2017
Production News : Channel 4 Announces Return Of Lookalikes
Following the success of the pilot episode and subsequent series, Channel 4 has commissioned another series of structured reality show 'Lookalikes'. T
03/10/2017
Production News : Sky To Launch Animation Channel
Sky Cinema is offering both classic and new animation titles on a channel for the first time starting this month. Launching on Saturday 14 October, an
31/07/2017
Production News : Channel 4 Announce Return Of The Handmaid's Tale
Channel 4 has announced that it will air the second series of The Handmaid's Tale, following the culmination of it's "hugely successful" first series.
24/07/2017
Production News : Channel 4 Set For Rinderland
Channel 4 has announced a new topical studio entertainment show, Rinderland, based on host Rob Rinder's own inimitable style. With studio items, VT sk
21/07/2017
Production News : New Online Comedy Show Announced By Channel 4
Channel 4's online comedy showcase highlighting the brightest new comedy stars and freshest TV ideas returns with a brand new three - part bite-sized
09/05/2017
Production News : Channel 4 Announces New Gardening Show
Channel 4 has commissioned a new gardening show, Down The Garden Path With Dee Hart Dyke (w/t). Dee Hart Dyke is one of Britain's best amateur gardene
02/05/2017
Production News : Channel 4 To Explore Ivanka Trump's Relationship With Father
Channel 4 has commissioned a new one-hour documentary exploring the background of Ivanka Trump, the daughter to US President Donald Trump. Produced by
23/08/2017
Production News : Channel 4 Specialist Factual Commissions Guy Martin's Pit Stop
Channel 4 Specialist Factual has commissioned Guy Martin's Pit Stop. Guy is set to take on the most coveted job in automotive engineering - being give
14/08/2017
Production News : Channel Announce New Head Of 4creative
Channel 4 today announced it has appointed Alice Tonge as Head of 4creative, Channel 4's multi award winning in-house creative agency. Reporting to Ch
06/12/2017
Production News : Channel 4 Commissions 'Inside The EU'
Channel 4 has released details of a new series which will follow a group of British MEPs as they prepare for the ride that is the Brexit roller coaste
16/11/2017
Production News : Second Series Of 'Back' Confirmed By Channel 4
Channel 4 has commissioned a second series of sitcom Back. The series follows Stephen (David Mitchell) as he attempts to follow in the footsteps of hi
15/11/2017
Production News : Channel 4 Welcomes 'The Wedding Shop'
Channel 4 has commissioned a new series, The Wedding Shop (w/t), which will follow Ian Stuart, the award-winning bridal and occasion wear designer, an
09/11/2017
Production News : New Drama Commissioned By Channel 4
Channel 4 has confirmed a new drama Shamed (w/t), which follows the story of 27-year-old Sarah Ivy as she exacts her choreographed revenge on an act t
07/11/2017
Production News : 'Star Boot Sale' Commissioned by Channel 4
Channel 4 has announced the commission of a new series Star Boot Sale (w/t). The 20x30' series will see a number of famous faces – including Anthea Tu
29/01/2016
RTS Announces Television Journalism Awards 2016
The Royal Television Society (RTS) has announced the nominations for the RTS Television Journalism Awards 2016.   The awards, for news and current aff