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The Internet Is The End Of TV As We Know It

More and more people are realising that they only watch a handful of channels on their cable or satellite subscriptions. So why pay for something you’re not using when your favourite shows are available online?
Of course technology is leaping forward every day. Consumers are demanding to watch what they want, when they want on their device of choice. So is the internet the end of TV as we know it?
iDATE forecast that by the end of 2012 over 12% of viewers will be watching IPTV globally. France is currently leading the way with 14.4% watching IPTV in 2009.
There are many successful IPTV suppliers including Netflix, LoveFilm etc, though some broadcasters are reluctant to go down this path. Perhaps one of the reasons for this is deciding how to monetise broadcasts?
The more pressing issue may be behind the scenes. Providing ATAWAD (Any Time, Any Where, Any Device) broadcasting is hugely complex. Broadcasters are rushing out to purchase new hardware to fulfil this demand. But greater complexity and volume of broadcasting devices results in increased costs and inevitably, risk to the broadcaster. Market forces are driving down revenues so the only way for broadcasters to overcome the paradigm shift to IPTV is to drive efficiency within the business.
Invest in new technology, yes, but also invest in smart ways to monitor and control the platform.
The integration of complex platforms, often with legacy and disparate systems, can conceal costs within organisations, which can make it hard to understand where faults occur and where money goes. Working towards the removal of manual processes, modern systems must support multi-platform delivery; they must be knowledge-oriented; be based on intelligent automation; integrate disparate systems and provide early warning systems to prevent a major technology failure.
Getting the very best results from your broadcast platform is one area of expertise offered by Astec. For help and advice please contact us for a no obligation discussion.

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