YCC 2013 Launches

Young Creative Chevrolet (YCC) 2013 has launched.
This is the seventh annual art and design contest for European students of applied arts including video, visual arts, photography and fashion.
Created by Chevrolet Europe in 2007, the popular contest has steadily grown in participation and prestige. This year's creative theme "The Football Phenomenon" challenges young artists to explore the enduring popularity of this global sport, which Chevrolet now supports on an equally far-reaching level.
Susan Docherty, Chevrolet Europe President and Managing Director, explains that the timing and theme of YCC 2013 are ideal. "Through our football sponsorships, we are delighted to get closer to the game and its billions of fans around the world," Docherty says. "We believe our commitment to football and continued support of up-and-coming artists will make for a powerful and especially interesting YCC year."
A fresh look at football
The overarching theme of YCC 2013 is football: the game, its fans and the passion. Creative briefs in this year's four YCC applied arts disciplines aim to celebrate and provide unique perspectives on the phenomenon of football.
· Video – The assignment is to create an upbeat, entertaining film that explains the rules and world of football to those who do not play or follow the sport. The piece must also try to make them into fans.
· Fashion – The assignment is to design an eye-catching, sporty outfit that captures the spirit of the ultimate football fan. The outfit will be worn to showcase a new Manchester United Special Edition Chevrolet Aveo.
· Photography – Beyond the glamour and thrill of professional football is the essence of the sport – the teamwork, the discipline, the grace under pressure. The assignment is to go back to the basics and capture an image that sheds light on football's universal appeal.
· Visual Arts – The goal is to design, through the use of large-scale stickers, a Manchester United Special Edition Chevrolet Aveo, which will be exhibited at European motor shows. The sporty Aveo should be transformed into a "fan transporter" that takes avid Manchester United fans to the games.
The contest theme was inspired by Chevrolet's recently announced global sponsorships of premier-league teams Manchester United and Liverpool, as well as the One World Futbol Project, which delivers virtually indestructible footballs to children in need. The extensive marketing and media outreach surrounding these sponsorships will likely contribute to heightened exposure for YCC 2013 and its winners.
YCC grows in size and status
Young Creative Chevrolet (YCC) was launched by Chevrolet Europe in 2007 to foster creativity and support emerging artists in the early stages of their careers. The sixth year of YCC was marked by a notable jump in participation, with 280 applied arts schools from 24 European countries taking part. The growing interest in the contest may be explained not only by the attractive monetary prizes awarded both to national and European YCC winners, but also by the promise of public recognition and – in the case of European winners – exposure to creative professions through unique behind-the-scenes work experiences and, in 2012, the YCC award night itself.
For YCC 2013, a first jury selection will be made at the national level by June 2013, with a maximum of three prizes awarded per discipline. The winning entry in each discipline will advance to the European finals in July 2013. National and European YCC juries are composed of distinguished artists in related fields, as well as design experts, media professionals and senior Chevrolet officers.
School registration now open
In line with YCC guidelines, applied arts schools across Europe are invited to register online by December 31, 2012. Only students from official YCC schools may take part in what promises to be the most competitive and high-profile contest yet.
More information can be found here