LEN Transmits Bespoke Market Solutions

Regional Film and Video reconnects with Clive Baty of LEN, a leading UK specialist in passive signal enhancement, as the firm works their way through a three-year development plan.
RFV last spoke with LEN back in February this year, what developments can you tell us about since then?
We’ve been busy since February.
I have been working on a number of bespoke solutions, which provide a real structured development opportunity. The challenges that come with designing for a bespoke market inevitably lead to a greater awareness of the changes facing the broadcasting industry. Our reputation is for producing high end, cost effective solutions and so I find that the bespoke projects feed nicely into the day to day work we do at LEN – the standard products we regularly sell are technically more sound as a result.
We launched our new website back in April, which has quickly become a valuable technical resource for our customers and distributors around the world. This was a small but highly significant aspect of our 3 year development plan, which has so far enabled the on-time launch of high end solutions.
The 3 year development plan also included taking a proactive look at, and preparing solutions in advance of the 2012 Olympics to meet specific peaks in demand.
In light of your 3 year development plan, how does the rest of 2012 look?
A key part of this plan is to maintain and develop our distributor network, making sure that we provide the best possible information and support to them. I set myself an objective at the start of 2012 to ensure that we really focused on this – it is important to me personally, but also great for the Distributors. Whilst there has been a lot going on, I’ve stayed focused on this because I believe in getting it right.
We are also consolidating our range of switcher boxes, and of course there will be the usual product upgrades and launches, as well as continuing our expansion into other markets, such as Medical imaging.
We also heard that you acquired the assets of the Claratech group. What happened there?
Yes, with so much going on I could have forgotten to mention that. We have been in a position to develop and evolve to meet new challenges when our competitors could not, and we are now the only world provider in our field.
This month’s issue focuses on the upcoming IBC show and we understand you will be in attendance. What are your plans for the show? Do you find it useful?
For us, the event provides an ideal opportunity to meet with our customers and distributors who are either attending or exhibiting. What’s particularly useful is having the opportunity to talk face to face to technical staff, which supplements the usual day to day commercial contact we have.
You spend a lot of your time involved with engineering technology. How do you switch off?
Anyone who knows me well knows that I’ve had a lifelong interest in classic performance cars. Again, it links with my competitive nature: I enjoy building and rallying these cars, and am always looking forward to the next event.
www.len.co.uk
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