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29/06/2012

LIME Selects Mirifice MiriMON For OTT QoE Monitoring

LIME, Cable & Wireless Communication’s Caribbean business, has selected Mirifice’s MiriMON QoE (Quality of Experience) solution to monitor its newly launched TV service.
Mark Longstaff, CEO of Mirifice, said: “From our first conversations with LIME, it was clear that they take service quality extremely seriously. We are delighted that they have chosen MiriMON to monitor service delivery of its new TV service. The valuable, real-time insight that MiriMON provides will enable LIME to maintain high standards of customer service at reduced operating cost. Furthermore, MiriMON’s powerful consumption measurement will empower LIME to actively measure content popularity, and target their service offerings accordingly.”
LIME’s new TV service uses Over-The-Top Adaptive Bit-Rate content delivery, so it was vital for the company to be able to measure service delivery end-to-end ie from the network to the customer’s home. MiriMON’s unique, intelligent STB-based client will deliver LIME real-time measurement of service quality in this complex environment, where any part of the delivery chain can potentially impact customer QoE.
Whereas alternative solutions, such as TR-069, tend to focus on reacting intelligently to a customer complaint, MiriMON will allow LIME to be pro-active, and deal with issues without requiring the customer to call.
“Service excellence is extremely important to us”, said Eugene Nolan LIME’s Director, Products and Process, “and we were impressed by MiriMON’s unique ability to allow us to monitor service delivery to all of our customers in real-time. This will enable us to identify and address issues without our customers calling us, and so minimise truck rolls and STB swaps while delivering high customer satisfaction. In addition, the ability to measure content popularity in real-time will enable us to ensure that we are offering a compelling TV proposition to our customers.”
(GK)
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