Apple Considering Bid For Premier League TV Rights

According to recent reports Apple and Google are both bidding for Premier League TV rights.
Apple and Google are pitching for the rights to stream Premier League matches via their television services.
The Daily Mail reported that the last round of UK TV rights for broadcasting Premier League matches were sold for around 1.7 billion pounds for the time period of 2010 to 2013.
Now the multimedia giants are keen to secure coverage of the English top flight in order to boost sales of Apple TV, whilst rivals Google may also prove a threat to current providers.
Apple can easily afford the deal since they have around 10 billion pound in cash with them along with 70 billion pounds in cash substitutes and various other securities. But it still remains debatable whether this move would help Apple or not.
However in one sense it would help them set up Apple TV in Britain whether that means a stand-alone television or a set-top box. It would also assist them in defecting consumers from Sky Sports towards them.
Sky have been the main bidders in recent years but with the potential involvement of the two multimedia giants, ESPN’s intent to increase their coverage, and interest from Middle East network Al Jezeera, Rupert Murdoch's monopoly on the broadcasting of English football looks under threat.
(LB/GK)