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20/08/2010

Authentic Entertainment Joins Endemol

A world leader in multi-platform entertainment programming, Endemol, has this month announced the acquisition of a majority share of Authentic Entertainment in the USA.
Headquartered in Los Angeles, Authentic Entertainment is a major creator and producer of factual, reality and documentary formats and has a wide-ranging portfolio of hit shows, producing more than 200 hours of programming per year.
Founded in 2000 by Lauren Lexton and Tom Rogan, the company has rapidly grown to become a leader in non-scripted programming in the US, developing and producing series for a variety of networks including Bravo, Food Network, Sundance, Discovery, TLC and Animal Planet.
Authentic's credits include Ace of Cakes, Flipping Out!, My First Home, The Best Thing I Ever Ate and Toddlers and Tiaras. The company has also produced numerous award-winning specials, including The 750 Pound Man, My Husband's Three Wives, Help I'm a Hoarder! and Incredibly Small: Kenadie's Story.
"We are proud to become a part of one of the world's most creative and successful content producers.
"This deal reinforces our position in the US while also giving us the global leverage that comes with belonging to the Endemol network," said founder, Lauren Lexton.
Co-founder, Tom Rogan added: "We are very much looking forward to working with the Endemol Group's extremely talented teams, both in the US and internationally, to build on the success we've achieved over the last ten years."
Endemol Chairman David Goldberg commented: "Authentic Entertainment has proven itself to be an excellent developer and producer of nonscripted content, delivering hit shows to multiple networks. We have been following their growth over the last few years and were impressed by the variety and quality of their shows.
"This growth, and the versatility in their programming will only help to further diversify Endemol North America's business."
The transaction with Authentic marks a further step in Endemol's growth, which has seen the company conclude numerous acquisitions over the last 18 months.
Headquartered in Los Angeles, Endemol North America is one of the USA's largest independent producers with a portfolio of hit programming including Wipeout, Extreme Makeover: Home Edition, Big Brother, Jerseylicious and Dating in the Dark.
(BMcC)
VMI.TV Ltd

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