Cinewessex Lands Kids Advert

A south coast-based television and video facilities house has landed a national contract to film a commercial for a whacky new children's product called Bionic Putty.
Cinewessex, shot it on a High Definition format, ideal for capturing the products extraordinary properties.
Joe Conlan, Facilities Director commented and said: "These days, we are all more media-savvy than ever before.
"Just about everyone can access film through a wide variety of media, whether through television and dvds, iPods and telephones or via social networking sites such as YouTube and Facebook.
"Companies and corporations have come to realise that video is an extremely effective way of communicating quickly and easily with a target audience," he said.
The commercial is scheduled to be aired in March this year on national television and will slot neatly in between children's programmes.
Although primarily aimed at children, the product is also geared towards adults, as its distinctive properties make it a fun way to relieve stress at work.
Bionic Putty can be stretched, moulded, squished, sculpted, snapped and bounced like a ball. It also comes in five different varieties that change colour when handled and the High Definition format is unique in its ability to capture this in detail.
Chris Bowerman, a lighting cameraman from the Winchester-based company was commissioned by The Production Company Active Pictures to show off the product's crazy qualities – it's a solid with the properties of a liquid, which can also be rolled and bounced like a ball.
(BMcC/GK)