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28/08/2002

Box Media complete major film work for First Bus

Box Media has recently completed an extensive round of filming for First Bus.
This major production will form the vanguard of a new initiative by clients First Bus to inform councillors, politicians and other leading members of society the extent to which First Bus is committed to extending and improving the provision and quality of public transport UK wide.
The shoot has required Box Media to direct, devise and film all aspects of bus passenger travel from new concepts in dedicated guideways to innovative systems for rapid and smooth passenger movement. First Bus required Box Media to devise and write the script and narrative, arrange and supervise locations.
For the past month Box Media have been filming on locations as widely diverse areas as York and Sheffield, Leeds and Manchester & Bradford and Kirklees, where the new generation of Yellow School Buses – an idea imported from First Bus’ American subsidiary, was extensively featured.
Art Director Rash Sagoo is pleased with the number and complexity of camera angles he had to devise and Producer, Del Sagoo insists that despite a most demanding schedule required by First Bus, Box Media were not only able to match it, but actually brought in the footage ahead of schedule.
(GB)

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