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27/01/2010

Pix Mix Aid Quantel's First Stereo3D Commercial

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A Lisbon production and post house used a Stereo3D-equipped Quantel Pablo to finish what is believed to be one of the first live action Stereo3D commercials in Europe.
The production, supported by Pix Mix, was completed in time to be shown alongside the Portugese release of Stereo3D blockbuster Avatar.
The 1:20 commercial was produced for Lactogal to promote its Mimosa dairy brand.
The commercial was shot at the Nova Imagem studios in Lisbon early December and was supervised by UK-based Stereo3D experts Phil Streather and Ralston Humble, under the direction of José Manuel Abrantes and Nuno Maltez.
Stereo3D picture post production was then carried out using a Quantel Pablo at Pix Mix by Editor Jonathan Karlsson, who also handled the compositing of 3D-generated stereoscopic elements and animations created by Tiago Castro.
Isabel Santos, Pix MIx Managing Director commented: "Throughout 2009, our team has paid special attention to the developments of Stereo3D in its global expression: movie productions, television broadcast and manufacturers, worldwide popular events involving music and sports.
"All these pointed to the same direction - Stereo3D was rapidly becoming a dream come true. Obviously, the advertising industry could not be left behind in this overwhelming trend!
Santos concluded: "Portugal may be known as a small country but our professionals and our adventurous spirit have unquestionable global recognition.
"This was one of the toughest and riskiest challenges for our team, understandably because we did not have other references or local practical experience, but working with great Stereo3D consultants and the privilege of using state-of-the-art tools like the Quantel Pablo technology, indeed made us feel more confident, our task less painful and the procedures much smoother."
(BMcN/BMcC)
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